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GD Goenka University Marketing Meet 2018
April 20, 2018
Marketing is the process which involves identifying and catering to customer needs and requirements. The past several decades have witnessed massive changes in the global marketplace. In response to the dynamic environment, marketers have had to adapt swiftly in order to face the new opportunities and challenges. The challenge facing the marketer has been therefore, to find out as much as possible about this changing environment so that the businesses can respond in a appropriate way. One of the most impactful changes in the global business environment has been the advent of new technology.
In 2011 Gartner, the world’s leading technology research and advisory company, predicted that Chief Marketing Officers would soon be spending more on technology than Chief Technology Officers. By 2017 the prediction had come true.
The Marketing Meet 2018 endeavours to debate and discuss on the convergence of Marketing and Technology and the emergence of MarTech and its far-reaching ramifications on the practice and study of the field of marketing. The Meet provides a platform for CEOs and Marketing gurus across India who are industry stalwarts and change-makers in use of technology for marketing purposes. During the one day Meet these renowned CEOs and leading marketers from across multiple sectors will be joined by academicians from leading educational institutions and will be deliberating upon the central theme of “Marketing, Technology and the Consumer: Leveraging technology for effective and efficient engagements with the consumer” during the plenary sessions and panel discussions on the following topics:
Convergence of Marketing and Technology
Mastering the Digital Landscape: Today and Tomorrow
Panel Discussion I
Digital Advertising, Media and Marketing Analytics
Panel Discussion II
Using technology to Generate Consumer Insights
What Gen Z wants from Brands and Brand Experiences
Visit Website: http://www.gdgoenkamarketingmeet.com/