India’s e-commerce sector has seen unprecedented growth and is expected to grow as much as $56 billion by 2023, from $16 billion in 2013, according to e-Marketer. A rare Masters Program in India combining technical as well as managerial expertise in the area of Digital Marketing and e-Commerce Management. The program aims to fast track candidates’ career in a world increasingly dependent on digital tools and connected via social media.
This course is designed for practical learning therefore most concepts will be linked with hands on training, where students will be expected to work with marketing datasets, dummy display ads, virtual website optimization, SEO based on instructions in lectures and class discussions. Live experience of analyzing responses with analytical software, launching of dummy display ads, creating optimization of website through Google Ad words are some of the key features of the course.