Executive MBA (Digital Marketing and E-Commerce)

India’s e-commerce sector has seen unprecedented growth and is expected to grow as much as $56 billion by 2023, from $16 billion in 2013, according to e-Marketer. A rare Masters Program in India combining technical as well as managerial expertise in the area of Digital Marketing and e-Commerce Management. The program aims to fast track candidates’ career in a world increasingly dependent on digital tools and connected via social media.

This course is designed for practical learning therefore most concepts will be linked with hands on training, where students will be expected to work with marketing datasets, dummy display ads, virtual website optimization, SEO based on instructions in lectures and class discussions. Live experience of analyzing responses with analytical software, launching of dummy display ads, creating optimization of website through Google Ad words are some of the key features of the course.

GD Goenka University – Top Digital Marketing College in Delhi

Executive MBA (Digital Marketing and E-Commerce)Home Executive MBA (Digital Marketing and E- Commerce)
India’s e-commerce sector has seen unprecedented growth and is expected to grow as much as $56 billion by 2023, from $16 billion in 2013, according to e-Marketer. GD Goenka, the top digital marketing college in Delhi, offers a rare Master’s Program in India combining technical as well as managerial expertise in the area of Digital Marketing and e-Commerce Management. This program aims to fast track candidates’ career in a world increasingly dependent on digital tools and connected via social media.

What makes us the Top Digital Marketing College in Delhi

As the top digital marketing college in Delhi, we at GD Goenka ensure that the program is designed and updated from time to time with inputs from leading figures from the industry. This helps ensure that the students are groomed for the competitive and fast-growing spheres of digital marketing and e- commerce.

This course is designed for practical learning therefore most concepts will be linked with hands on training, where students will be expected to work with marketing datasets, dummy display ads, virtual website optimization, SEO based on instructions in lectures and class discussions. Live experience of analysing responses with analytical software, launching of dummy display ads, creating optimization of website through Google Ad words are some of the key features of the course. Expect all of this and more at GD Goenka, the top digital marketing college in Delhi! The programme will allow students to:

  • Understand the nitty-gritties of digital marketing like SEO, SMM, e-mail marketing, PPC, etc.
  • Create the perfect content and campaigns depending on the target groups
  • Develop a thorough understanding of the practices and opportunities in e-shopping, e- distribution and e-collaboration
  • Know about the several surrounding e-business like authentication, security, privacy, intellectual property regulations, etc.

Program Highlights

At GD Goenka, the top digital marketing college in Delhi, you can be sure that this program will prepare you for the fast-growing industry of digital marketing. Here are some of its key highlights:
  • Classroom teaching by experts from the industry
  • Course syllabus as per industry requirements
  • Student exchange program with international universities
  • Classes by corporate trainers
  • More focus on corporate training and live projects