The fashion & luxury market in India garners huge attention as most of the global luxury brands have already arrived or are expected to enter. Luxury retailers have realized that India is one of the world's most vibrant, diverse and challenging markets for brands that want to capture this market. According to ASSOCHAM- India's luxury market is set to grow to USD 30 billion from USD 23.8 billion by the year-end. One of the gravest challenges that the growth of the luxury industry in India faces, is a dearth of skilled and talented persons who understands the Indian luxury consumers, the luxury product and services, the marketing, financial and operational aspects of luxury and who understands the idiosyncrasies of both the domestic and international Fashion & Luxury industry.
This program is specifically designed to provide participants with a clear overview of the fashion and luxury industry along with its current challenges and an in-depth understanding of market drivers, business models and brand management strategies. Adopting a case-study approach, the course presents brand management in luxury and fashion. It is integrated in a set of complementary modules with the right mix of theory and practice in order to actively engage participants. Students will realize how branding is science and art, logic and emotions. They will practice how to recognize customer individual behaviors and social patterns, and uncover powerful insights to support luxury brands in developing strong point of views, meaningful values, and strong emotional connections, through engaging and memorable experiences.