Programme Overview
Duration: 3 Years | Programme Code: 010203
The Programme is designed for students coming from diverse backgrounds. The programme has core courses, competency builders, amalgamators, augmenters, practical work, case studies, industry interface and research. The BBA programme introduces and exposes the students to various industry-specific management functions such as those in the areas of Marketing, Finance, and International Business enabling a student to get attuned to the expectations of corporate culture. School of Management also offers BBA Accounting & Finance in association with KPMG. School of Management also has collaboration with British Standards Institution (BSI), a leading global independent business services organization that develops standards to help business and industry for the delivery of specialized courses in Management Systems and Business Performance Programmes.
Programme Educational Objectives
- Understanding the processes and systems in which organizations operate.
- Inculcating an awareness of multi-functional management skills in graduates.
- Making graduates aware of the challenges in efficient leadership.
- Developing socially and ethically responsible professionals.
Programme Outcome
Towards the end of the programme, students will be able to:
- develop an ability to effectively communicate both orally and verbally.
- appreciate importance of working independently and in a team.
- have exposure of complex business situations and problems and will be able to find their solutions.
- process information by effective use of IT tools.
- understand required mathematical, analytical and statistical tools for business analysis.
- develop an understanding of various management functions such as finance, operations & supply chain, marketing, human resource, International Business, and general management.
- develop self-confidence and awareness of general issues prevailing in the society.
Programme Highlights
The teaching is done through interactive sessions in the classroom. Real life scenarios and situations are shared through videos, audios, role play, tutorials and group work. Emphasis is laid on practical work which is simulated through case studies, actual projects and learning by doing. The knowledge and skills of students are assessed by innovative techniques. The parameters for assessment are professionally developed for each competency. The programme also includes flexible credit structure with variety of options from amalgamators, augmenters and competency builders (please see university website for details).
Some of the major areas that will be covered
Human Resource Management, Accounting and Financial Management, Fundamentals of Marketing Management, Operations Management, Information Technology, International Business, Indian Economy
Career Avenues
The students can aim for mid-management level jobs immediately after the completion of course in most of the industries like Manufacturing companies, Export and trading houses, financial concerns, Banks, NGO's, PSU's, Multinational
Entry Requirements
10+2 from CBSE or equivalent examination. In addition, candidates will also have to successfully complete Goenka Aptitude Test for Admission (GATA) and appear for a personal interview.
BBA - SEM 1
| Code | Paper Title |
|---|---|
| ECO 1746 | Microeconomics Principles |
| GMT 1701 | Management in Organisations |
| MKT 1701 | Fundamentals of Marketing |
| DSC 1001 | Business Statistics |
| ITM 1001 | Fundamentals of Computer | COM 1505 | Business Communication and Personality Enhancement I |
| FIN 1801 | Financial Accounting I (Delivered by KPMG experts) |
| IPT 1001 | Inter-Disciplinary Project I |
BBA - SEM 2
| Code | Paper Title |
|---|---|
| ECO 1747 | Macroeconomics Foundations |
| HRM 1701 | Managing People in Organisations |
| FIN 1802 | Financial Accounting II (Delivered by KPMG experts) |
| OPM 1701 | Production and Operations Management |
| ITM 1002 | Information Systems |
| MKT 1702 | B2B Marketing |
| COM 1510 | Business Communication and Personality Enhancement II |
| IPT 1002 | Inter-Disciplinary Project II / Amalgamator |
BBA - SEM 3
| Code | Paper Title |
|---|---|
| OPM 2701 | Supply Chain Management |
| FIN 2701 | Introduction to Financial Products |
| HRM 2701 | Interpersonal Skills and Conflict Management |
| ENP 2701 | Entrepreneurship and Managing Small Businesses |
| FIN 2801 | Financial Accounting III (Delivered by KPMG experts) |
| GMT 2501 | Open Online Course |
| IPT 2002 | Inter Disciplinary Project III / Amalgamator |
| KNOWLEDGE AUGMENTERS | FIN 2702 | Stock Market Operations |
|---|---|
| FIN 2703 | Company Accounts |
| ECO 2745 | Introduction to Mathematical Economics |
| ECO 2044 | Basic Econometrics |
| MKT 2701 | Service Management |
| OPM 2702 | Quality Management and six Sigma |
| OPM 2703 | Enterprise Management Systems |
| AMALGAMATORS | ||
|---|---|---|
| PSY 1701 | SOHS | Psychology for you and me |
| JCM 1708 | SOC | BASICS OF ADVERTISING |
| JCM 7715 | SOC | Public Relations |
| ARC 1513 | SOAP | Basic Design |
| HMT 1701 | SOH | MEGA HOTELS AND RESORTS OF THE WORLD – A STUDY ON LAS VEGAS |
| LAW 7782 | SOL | "Law and Society |
| MEC 1701 | SOE | Industrial safety and environment |
| Please see the list Attached at the end | BSI courses |
BBA - SEM 4
| Code | Paper Title |
|---|---|
| DSC 2001 | Introduction to Research Methods |
| ENV 1701 | Environmental Studies |
| IBS 2701 | International Business Management |
| FIN 2802 | Financial Accounting IV |
| COM 2506 | Business Communication and Personality Enhancement III |
| GMT 2502 | Open Online Course |
| IPT 2002 | Inter Disciplinary Project IV / Amalgamator |
| KNOWLEDGE AUGMENTERS | |
|---|---|
| ITM 2702 | Business Intelligence and Data Mining |
| HRM 2702 | People Procurement and Behaviour in Organisation |
| HRM 2703 | Training and Development |
| MKT 2703 | Communication Strategies for Non-Profit Organisations |
| GMT 2701 | Essentials of Public Relations |
| FIN 2704 | Practices of Insurance |
| FIN 2705 | Analysing Annual Report |
| AMALGAMATORS | |
|---|---|
| School of Architecture and Planning | |
| Code and L T P to be allocated as and when the course is floated from respective school | Schools of Humanities and Social Science |
| School of Engineering | |
| School of Hospitality | |
| School of Mass Communication and Journalism | |
| School of Fashion and Design | |
| School of Law | |
| Please see the list Attached at the end | BSI courses |
BBA - SEM 5
| Code | Paper Title |
|---|---|
| SMT 3701 | Business Policy and Strategic Management |
| GMT 3501 | Summer Internship |
| FIN 3801 | Financial Accounting V |
| General Management Competency Builders SEM 5 | |
|---|---|
| MKT 3802 | Consumer Behaviour |
| FIN 3803 | Financial Markets |
| IBS 3803 | Mergers and Acquisitions |
| OPM 3801 | Enterprise Resource Planning |
| Marketing Competency Builders SEM 5 | |
|---|---|
| MKT 3801 | Sales and Distribution Management |
| MKT 3802 | Consumer Behaviour |
| MKT 3803 | Brand Development and management |
| MKT 3804 | Industrial Marketing |
| Finance Competency Builders SEM 5 | |
|---|---|
| FIN 3803 | Infrastructural Finance |
| FIN 3804 | Financial Markets |
| FIN 3805 | Security Analysis and Portfolio Management |
| FIN 3806 | Corporate Valuation |
| International Business Competency Builders SEM 5 | |
|---|---|
| IBS 3801 | International Trade Theory |
| IBS 3802 | Global Logistics and Global SCM |
| IBS 3803 | Mergers and Acquisitions |
| IBS 3804 | Export-Import Policies, Procedures and Documentation |
| KNOWLEDGE AUGMENTERS | |
|---|---|
| HRM 3701 | Industrial Relations |
| HRM 3702 | Cross Cultural Management |
| MKT 3501 | Marketing Insights |
| IBS 3701 | International Political Analysis |
| IBS 3702 | International Relations |
| ITM 3701 | Management of Technology and Innovation |
| MKT 3702 | Marketing of Real Estate |
| OPM 3701 | Integrated Supply chain information systems |
| OPM 3702 | Outsourcing and Purchase Management |
| AMALGAMATORS | |
|---|---|
| School of Architecture and Planning | |
| Code and L T P to be allocated as and when the course is floated from respective school | Schools of Humanities and Social Science |
| School of Engineering | |
| School of Hospitality | |
| School of Mass Communication and Journalism | |
| School of Fashion and Design | |
| School of Law | |
| Please see the list Attached at the end | BSI courses |
BBA - SEM 6
| Code | Paper Title |
|---|---|
| LAW 1791 | Business Law |
| IPT 3002 | Inter Disciplinary Project VI |