Post Graduate Diploma in Management (Education Marketing)


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In association with College Dekho

Programme Overview

Duration: 1 Year | Programme Code: 010109

The programme has been developed to meet the ever increasing demand for trained manpower in administrative and management position in various educational systems and organizations. The programme has been designed to provide a comprehensive view of the theoretical as well as practical aspects of educational management and administration in the existing and emerging educational scenario.

Programme Educational Objectives

  • To improve the individual performance as educational managers and leaders.
  • To enhance the effectiveness and efficiency of educational organizations.
  • To upgrade skills in such areas as interpersonal relationship, leadership and team building, strategic planning and decision-making, necessary for effective management.
  • To provide an understanding of basic management concepts and their applications in an educational environment.

Programme Outcomes

At the end of the programme, students will be able to:

  • Understand the education market and develop cost effective and qualitative education management system.
  • Develop analytical skills.
  • Become proficient and effective in using modern quantitative and IT tools.
  • Develop an ability to effectively communicate with partners and other stakeholders in education management.
  • Develop the capability of working independently and in a team with multidisciplinary environment
  • Develop general awareness and apply management skills for designing and implementing environmental and sustainable solutions for the business and the society
  • Maintain integrity and ethics in the business environment
  • Develop effective leadership skills

Programme Highlights

The course has dedicated modules to cater to the administrative and management needs of the Education Industry and includes modules on Indian and international education industry, web analytics as well as marketing of educational institutes.

The curriculum and the teaching pedagogy are constantly upgraded to make it both industry and market friendly by offering a complete market environment to the students so as to equip them to manage educational organizations with new ideas.

Some of the major areas that will be covered

Fundamentals of Marketing, IT, Research and Digital and Social Media Marketing, Education Sector: Indian and International, Strategic Marketing, CRM and Lead Management Systems, SEO and Web Analytics, Branding & Advertising, Google Adwords Workshop, International Marketing of Higher Education, Marketing of Educational Institutions in India

Career Avenues

Educational management professionals can also be found working in governmental agencies, private companies, and not-for-profit organizations. Those working in educational management might act as policy-makers, researchers, or consultants to help evaluate and develop ways to enrich and enhance the educational system at all levels.

Entry Requirements

An undergraduate degree in any discipline from UGC approved University. In addition, applicants will also have to successfully complete Goenka Aptitude test for Admission (GATA) and appear for a personal interview.

Course Structure

SEMESTER 1

Code Pre-requisite Paper Title L T P per Week Total Credits
NA Fundamentals of Marketing 400 4
NA Fundamentals of IT 400 4
NA Education Sector: Indian and International 400 4
NA Fundamentals of Research 400 4
NA Principles and Practices of Management 400 4
NA Introduction to Digital and Social Media Marketing 400 4
NA Internship 400 6
Total Credits 30

SEMESTER 2

Code Pre-requisite Paper Title L T P per Week Total Credits
NA Strategic Marketing 400 4
NA CRM and Lead Management Systems 300 3
NA SEO and Web Analytics 300 3
NA Branding & Advertising 300 3
NA Google Adwords Workshop 300 3
Optional Courses NA International Marketing of Higher Education 400 4
NA Marketing of Educational Institutions in India 400 4
Total Credits 20
Grand Total 50

Placements

100% Placement Guaranteed, College Dekho