School of Management had organized a guest lecture on Innovation and Jugaad – The Indian Perspective for the students of BBA – II Year and MBA – I and II Year in Block – A, Multi-purpose Hall, SoM, GDGU on 19 March’2015. The Speaker for the lecture was Dr. Sanjay Dhir, who is presently working with Department of Management Studies, IIT – Delhi, as an Assistant Professor having specialized in Strategic Management and Research and Design Development over the past 9 years.
Dr. P.K.Goel, Dean, SoM felicitated Dr. Sanjay Dhir for the Guest Lecture. Ms. Suman Shokeen, Assistant Professor – SoM, introduced the speaker and the topic of the lecture to the students.
In his lecture Dr. Dhir discussed the Western and the Indian Ideologies of looking at innovation from the ancient times till the present day. He also introduced the participants to many exclusive examples and challenges in the world economy at large with reference to different mythologies He shared his own experiences how and why Western corporations can no longer just rely on the old formula that sustained innovation and growth for decades: a mix of top-down strategies, expensive R&D projects and rigid, highly structured innovation processes. As per him, Jugaad Innovation argues that the West must look to places like India, China, and Africa for a new, bottom-up approach to frugal and flexible innovation.