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About the Program
|Duration: 2 years||Programme Code: 080301|
M.A. in Journalism and Mass Communication is a two-year post-graduate programme providing professional education to those wishing to become journalists and managers/managerial executives in mass media. Besides providing an understanding of communication theories and mass media research, the programme offers three areas of specialisation. The students, based on their interest, can specialise in Electronic Communication covering radio, television and film production; or Advanced Journalism covering political, business, science, environment, crime and investigative journalism; or in Marketing Communication covering advanced concepts in Media Planning and Buying, Brand Management, Corporate Communications, Event Planning and Implementation.
Programme Educational Objectives:
- To make the students aware about the nuances of journalism integrating various facets of mass communication.
- To facilitate the acquisition of critical and strategically informed perspective of the evolving technologies used in the Mass Communication and Journalism Industry and their present applications and future development in this industry.
- To enhance the knowledge of students with regard to fundamentals of communication and its various forms.
- To develop the use of research methodologies appropriate to the discipline of Mass Communications and Journalism.
- Students develop a practical understanding of the underlying principles of Mass Communication and Journalism Industry.
- Demonstrate the ability to respond to design briefs through conceptual thinking, design work, media and other methods.
- Students will be able to apply the learnings in print, broadcast and digital news reporting, editing etc.
- Students will be able to work on the various software and hardware used in the Mass Communication and Journalism industry.
- Students achieve specialization in any one of the following three fields: Electronic Communication, Advanced Journalism, Marketing Communication.
The curriculum is designed with the distinct objective to equip the students with knowledge, skills and attitude required in the present and emerging job market. The courses are intended to impart intensive knowledge and training in print journalism, broadcast media, web media, social media, advertising, corporate communications, data journalism, event management and film making. The programme delivery comprises of a good mix of formal lectures, seminars, computer based learning, individual and group project work, guest lectures and industry training.
There is a great stress on practical work, and students learn to write, edit and design newspapers, shoot and anchor news bulletins and television programmes, make radio jingles, print and web advertisements, produce corporate films and documentaries, develop blogs, post tweets, make Facebook posts, create YouTube videos, build Pinterest boards etc. They are taught to work on different kinds of software, such as QuarkXpress, Final Cut Pro, Audacity and Adobe Photoshop, so that they can go out and start working in the industry without any hand-holding.
Communication theories and models, Print Journalism, Digital Photography, Television Production and Writing, Web Journalism, Radio Production, Social Media, Public Relations, Advertising, Film Making, Data Journalism, Media Law and Ethics.
Graduates can make a successful entry in ten possible media disciplines. These include Print Journalism, Photo Journalism, Television Production and Writing, Web Journalism, Radio Production, Social Media, Public Relations, Advertising, Event Management and Film Making. They can also prepare themselves for a career in teaching and research.
Graduation in any field from a UGC approved university. In addition, candidates will also have to successfully complete a Goenka Aptitude Test for Admission (GATA) and appear for a personal interview.