Ms. Priya Vij

Assistant Professor


Master’s in Business Economics from Panjab University, Chandigarh and pursuing PhD in Retail Management (PTU, Jallandhar)

Research Area

Competitive Strategies in Retail and Consumer Behavior


Professional Experience

Total Teaching Experience: 8 years

Subjects Taught

Advanced & Basic Microeconomics and Macroeconomics, Indian Economy, Economics of Emerging Markets, Economic Development, Economy State and Society, Entrepreneurship Development, Operations and Supply Chain Management, Marketing Management etc.

Major Publications

  • Research Publication on ‘A Study of Rustic behaviour towards Organised Retail’ in International Journal of Business Management and Scientific Research, Eminence Journal, Vol. 17,May 2016 pp 53-60, with SRI Impact Factor of 2.643
  • Participated and Presented a Research Paper titled ‘The Indian Retail Supply Chain: Amateurish Perspective’ at 3rd International Conference (GDGU ICON,2016) Flattening of the Globe propelled by E-Commerce & Supply Chain organized by GD Goenka University held on Feburary 4-5, 2016
  • Participated and Presented a Research Paper titled ‘Retail-o-Nomics of India’ at 2nd International Conference (GDGU ICON,2015) on Changing Landscape of World Economies: Need for Alternative Growth Models organized by GD Goenka University held on Feburary 19-20, 2015
  • Published Research paper on ‘Revolutionizing FDI in Indian Retail Sector: An Exploratory Study’ in “International Journal of Retailing and Rural Business Perspective” An Indexed and refereed Quarterly Journal, Print ISSN: 2279-0934, Online ISSN: 2279-0942, Volume: 3 (July to September. 2014), pp.1148-1151.
  • Presented a Research Paper on ‘Liberalization of FDI in the Indian Retail Sector’ at Dr. IT Group of Institutes held on 6th April, 2013.
  • Contributed a case study in the International Case Study Conference, 2013 organized by Amity Business School, Gurgaon held on March 1,2013 on ‘Inflation: Its impact on Indian Retail Sector’
  • Participated and Presented a Research Paper titled “Organized Retail in Rural India” at 2nd National Seminar on “Rural Marketing: Challenges, Opportunities and strategies” organized by Chandigarh Business School, Gharuan, Mohali, Punjab held on 21st October, 2011.
  • Participated and Presented a Research Paper titled “Retail in the Era of Globalization” at National Conference on “Globalization and Management Development” held on 22nd- 23rd April, 2011 at SAS Group of Institutes, Mohali, Punjab.
  • Participated and Presented a Research Paper titled ” Green Economics: An Answer to Sustainable Development” at the National Seminar on “Green Economics-A Case for making growth sustainable and equitable” held on 18th-19th February, 2011 at Dev Samaj college for Women, Chandigarh.
  • Participated and Presented a Research Paper titled “Hindu/ Vedic Philosophy is Environment Friendly” at National Seminar on Global Environmental Issues & Climate Change, organized by MCM DAV College for Women, Chandigarh held on 9-10th November,2010.
  • Participated in National Seminar on “Entrepreneurship Development in India: The Challenges ahead” held at Punjabi University, Patiala held on 27th-28th November,2009 and presented a paper titled “Women Entrepreneurship”

Awards & Honors

  • UGC NET Management, 2010
  • 9th in Panjab University in Masters of Business Economics in 2009.
  • 7th in the Himachal Pradesh University in B.A (Economics Honors) 2007.
  • 1st in Class XII (Commerce with Maths) with Distinction in all subjects and Highest Marks in Math’s (85%) and Economics (97%).