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Bachelor of Business Administration

Programme Overview

Duration: 3 Years Programme Code: 010201

The Programme is designed for students coming from diverse backgrounds.
The programme has core courses, competency builders, amalgamators, augmenters, practical work, case studies, industry interface and research. The BBA programme introduces and exposes the students to various industry-specific management functions such as those in the areas of Marketing, Finance, and International Business enabling a student to get attuned to the expectations of corporate culture. School of Management also offers BBA Accounting & Finance in association with KPMG. School of Management also has collaboration with British Standards Institution (BSI), a leading global independent business services organization that develops standards to help business and industry for the delivery of specialized courses in Management Systems and Business Performance Programmes.

Programme Educational Objectives

  • Understanding the processes and systems in which organizations operate.
  • Inculcating an awareness of multi-functional management skills in graduates.
  • Making graduates aware of the challenges in efficient leadership.
  • Developing socially and ethically responsible professionals.

Programme Outcome

Towards the end of the programme, students will be able to:

  • develop an ability to effectively communicate both orally and verbally.
  • appreciate importance of working independently and in a team.
  • have exposure of complex business situations and problems and will be able to find their solutions.
  • process information by effective use of IT tools.
  • understand required mathematical, analytical and statistical tools for business analysis.
  • develop an understanding of various management functions such as finance, operations & supply chain, marketing, human resource, International Business, and general management.
  • develop self-confidence and awareness of general issues prevailing in the society.

Programme Highlights

The teaching is done through interactive sessions in the classroom. Real life scenarios and situations are shared through videos, audios, role play, tutorials and group work. Emphasis is laid on practical work which is simulated through case studies, actual projects and learning by doing. The knowledge and skills of students are assessed by innovative techniques. The parameters for assessment are professionally developed for each competency. The programme also includes flexible credit structure with variety of options from amalgamators, augmenters and competency builders (please see university website for details).

Some of the major areas that will be covered

Human Resource Management, Accounting and Financial Management, Fundamentals of Marketing Management, Operations Management, Information Technology, International Business, Indian Economy

Career Avenues

The students can aim for mid-management level jobs immediately after the completion of course in most of the industries like Manufacturing companies, Export and trading houses, financial concerns, Banks, NGO’s, PSU’s, Multinational

Entry Requirements

10+2 from CBSE or equivalent examination. In addition, candidates will also have to successfully complete Goenka Aptitude Test for Admission (GATA) and appear for a personal interview.


BBA – SEM 1

Code Paper Title
ECO 1746 Microeconomics Principles
GMT 1701 Management in Organisations
MKT 1701 Fundamentals of Marketing
DSC 1001 Business Statistics
ITM 1001 Fundamentals of Computer
COM 1505 Business Communication and Personality Enhancement I
FIN 1801 Financial Accounting I (Delivered by KPMG experts)
IPT 1001 Inter-Disciplinary Project I

BBA – SEM 2

Code Paper Title
ECO 1747 Macroeconomics Foundations
HRM 1701 Managing People in Organisations
FIN 1802 Financial Accounting II (Delivered by KPMG experts)
OPM 1701 Production and Operations Management
ITM 1002 Information Systems
MKT 1702 B2B Marketing
COM 1510 Business Communication and Personality Enhancement II
IPT 1002 Inter-Disciplinary Project II / Amalgamator

BBA – SEM 3

Code Paper Title
OPM 2701 Supply Chain Management
FIN 2701 Introduction to Financial Products
HRM 2701 Interpersonal Skills and Conflict Management
ENP 2701 Entrepreneurship and Managing Small Businesses
FIN 2801 Financial Accounting III (Delivered by KPMG experts)
GMT 2501 Open Online Course
IPT 2002 Inter Disciplinary Project III / Amalgamator


KNOWLEDGE AUGMENTERS  
FIN 2702 Stock Market Operations
FIN 2703 Company Accounts
ECO 2745 Introduction to Mathematical Economics
ECO 2044 Basic Econometrics
MKT 2701 Service Management
OPM 2702 Quality Management and six Sigma
OPM 2703 Enterprise Management Systems


AMALGAMATORS    
PSY 1701 SOHS Psychology for you and me
JCM 1708 SOC BASICS OF ADVERTISING
JCM 7715 SOC Public Relations
ARC 1513 SOAP Basic Design
HMT 1701 SOH MEGA HOTELS AND RESORTS OF THE WORLD – A STUDY ON LAS VEGAS
LAW 7782 SOL “Law and Society
MEC 1701 SOE Industrial safety and environment
Please see the list Attached at the end   BSI courses

BBA – SEM 4

Code Paper Title
DSC 2001 Introduction to Research Methods
ENV 1701 Environmental Studies
IBS 2701 International Business Management
FIN 2802 Financial Accounting IV
COM 2506 Business Communication and Personality Enhancement III
GMT 2502 Open Online Course
IPT 2002 Inter Disciplinary Project IV / Amalgamator


KNOWLEDGE AUGMENTERS  
ITM 2702 Business Intelligence and Data Mining
HRM 2702 People Procurement and Behaviour in Organisation
HRM 2703 Training and Development
MKT 2703 Communication Strategies for Non-Profit Organisations
GMT 2701 Essentials of Public Relations
FIN 2704 Practices of Insurance
FIN 2705 Analysing Annual Report


AMALGAMATORS  
  School of Architecture and Planning
Code and L T P to be allocated as and when the course is floated from respective school Schools of Humanities and Social Science
School of Engineering
School of Hospitality
School of Mass Communication and Journalism
School of Fashion and Design
School of Law
Please see the list Attached at the end BSI courses

BBA – SEM 5

Code Paper Title
SMT 3701 Business Policy and Strategic Management
GMT 3501 Summer Internship
FIN 3801 Financial Accounting V


General Management Competency Builders SEM 5  
MKT 3802 Consumer Behaviour
FIN 3803 Financial Markets
IBS 3803 Mergers and Acquisitions
OPM 3801 Enterprise Resource Planning


Marketing Competency Builders SEM 5  
MKT 3801 Sales and Distribution Management
MKT 3802 Consumer Behaviour
MKT 3803 Brand Development and management
MKT 3804 Industrial Marketing


Finance Competency Builders SEM 5  
FIN 3803 Infrastructural Finance
FIN 3804 Financial Markets
FIN 3805 Security Analysis and Portfolio Management
FIN 3806 Corporate Valuation


International Business Competency Builders SEM 5  
IBS 3801 International Trade Theory
IBS 3802 Global Logistics and Global SCM
IBS 3803 Mergers and Acquisitions
IBS 3804 Export-Import Policies, Procedures and Documentation


KNOWLEDGE AUGMENTERS  
HRM 3701 Industrial Relations
HRM 3702 Cross Cultural Management
MKT 3501 Marketing Insights
IBS 3701 International Political Analysis
IBS 3702 International Relations
ITM 3701 Management of Technology and Innovation
MKT 3702 Marketing of Real Estate
OPM 3701 Integrated Supply chain information systems
OPM 3702 Outsourcing and Purchase Management


AMALGAMATORS  
  School of Architecture and Planning
Code and L T P to be allocated as and when the course is floated from respective school Schools of Humanities and Social Science
School of Engineering
School of Hospitality
School of Mass Communication and Journalism
School of Fashion and Design
School of Law
Please see the list Attached at the end BSI courses


BBA – SEM 6



Code Paper Title
LAW 1791 Business Law
IPT 3002 Inter Disciplinary Project VI
General Management Competency Builders SEM 6  
HRM 3801 Leadership, Mentoring & Team Building
MKT 3805 Retail Management
FIN 3810 Income Tax Planning
IBS 3806 Globalizing Indian Business


Marketing Competency Builders SEM 6  
MKT 3805 Retail Management
MKT 3806 Rural Marketing
MKT 3807 Integrated Marketing Communications
MKT 3808 International Marketing


Finance Competency Builders SEM 6  
FIN 3807 International Financial Management
FIN 3808 Financial Derivatives
FIN 3809 Indian Stock Markets
FIN 3810 Income Tax Planning


International Business Competency Builders SEM 6  
IBS 3805 International Money and Finance
IBS 3806 Globalizing Indian Business
IBS 3807 Global Strategy
IBS 3808 Globalisation and Competition/td>


KNOWLEDGE AUGMENTERS  
HRM 3703 Organisational Change and Intervention Strategies
HRM 3704 Talent Management and Employee Engagement
MKT 3703 Channel Management
MKT 3704 Product Management
OPM 3703 Management of Technologies in Supply Chain
OPM 3704 Supply chain Planning and Control
IBS 3703 WTO and IPR
IBS 3704 Export Import Finance
IBS 3705 India and World Economy


AMALGAMATORS  
  School of Architecture and Planning
Code and L T P to be allocated as and when the course is floated from respective school Schools of Humanities and Social Science
School of Engineering
School of Hospitality
School of Mass Communication and Journalism
School of Fashion and Design
School of Law
Please see the list Attached at the end BSI courses

BSI Courses are offered by British Standard Institute, India in association with GD Goenka University, School of Management. Please see attached list of courses. A Student can take maximum upto 1 course offered by BSI per semester carrying 4 credits.

List of BSI Courses
Code Paper Title
BSI 1701 Six Sigma Green Belt
BSI 1702 Lean Management
BSI 1703 Information Security Management Systems
BSI 1704 Information Technology Service Management Systems
BSI 1705 Business Continuity Management Systems
BSI 1706 Risk Management Systems
BSI 1707 Energy Management Systems
BSI 1708 Quality Management Systems
BSI 1709 Environment Management Systems
BSI 1710 Occupational Health and Safety Management systems
BSI 1711 Food Safety management systems
BSI 1712 Road Traffic Safety Management systems
BSI 1713 Anti-Bribery management systems

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