Bachelor of Business Administration

Programme Overview

Duration: 3 Years | Programme Code: 010203

The Programme is designed for students coming from diverse backgrounds. The programme has core courses, competency builders, amalgamators, augmenters, practical work, case studies, industry interface and research. The BBA programme introduces and exposes the students to various industry-specific management functions such as those in the areas of Marketing, Finance, and International Business enabling a student to get attuned to the expectations of corporate culture. School of Management also offers BBA Accounting & Finance in association with KPMG. School of Management also has collaboration with British Standards Institution (BSI), a leading global independent business services organization that develops standards to help business and industry for the delivery of specialized courses in Management Systems and Business Performance Programmes.

Programme Educational Objectives

  • Understanding the processes and systems in which organizations operate.
  • Inculcating an awareness of multi-functional management skills in graduates.
  • Making graduates aware of the challenges in efficient leadership.
  • Developing socially and ethically responsible professionals.

Programme Outcome

Towards the end of the programme, students will be able to:

  • develop an ability to effectively communicate both orally and verbally.
  • appreciate importance of working independently and in a team.
  • have exposure of complex business situations and problems and will be able to find their solutions.
  • process information by effective use of IT tools.
  • understand required mathematical, analytical and statistical tools for business analysis.
  • develop an understanding of various management functions such as finance, operations & supply chain, marketing, human resource, International Business, and general management.
  • develop self-confidence and awareness of general issues prevailing in the society.

Programme Highlights

The teaching is done through interactive sessions in the classroom. Real life scenarios and situations are shared through videos, audios, role play, tutorials and group work. Emphasis is laid on practical work which is simulated through case studies, actual projects and learning by doing. The knowledge and skills of students are assessed by innovative techniques. The parameters for assessment are professionally developed for each competency. The programme also includes flexible credit structure with variety of options from amalgamators, augmenters and competency builders (please see university website for details).

Some of the major areas that will be covered

Human Resource Management, Accounting and Financial Management, Fundamentals of Marketing Management, Operations Management, Information Technology, International Business, Indian Economy

Career Avenues

The students can aim for mid-management level jobs immediately after the completion of course in most of the industries like Manufacturing companies, Export and trading houses, financial concerns, Banks, NGO's, PSU's, Multinational

Entry Requirements

10+2 from CBSE or equivalent examination. In addition, candidates will also have to successfully complete Goenka Aptitude Test for Admission (GATA) and appear for a personal interview.

BBA - SEM 1

Code Paper Title
ECO 1746Microeconomics Principles
GMT 1701 Management in Organisations
MKT 1701 Fundamentals of Marketing
DSC 1001 Business Statistics
ITM 1001Fundamentals of Computer
COM 1505Business Communication and Personality Enhancement I
FIN 1801Financial Accounting I (Delivered by KPMG experts)
IPT 1001Inter-Disciplinary Project I

BBA - SEM 2

Code Paper Title
ECO 1747Macroeconomics Foundations
HRM 1701Managing People in Organisations
FIN 1802Financial Accounting II (Delivered by KPMG experts)
OPM 1701Production and Operations Management
ITM 1002Information Systems
MKT 1702B2B Marketing
COM 1510Business Communication and Personality Enhancement II
IPT 1002 Inter-Disciplinary Project II / Amalgamator

BBA - SEM 3

Code Paper Title
OPM 2701Supply Chain Management
FIN 2701Introduction to Financial Products
HRM 2701Interpersonal Skills and Conflict Management
ENP 2701Entrepreneurship and Managing Small Businesses
FIN 2801Financial Accounting III (Delivered by KPMG experts)
GMT 2501Open Online Course
IPT 2002Inter Disciplinary Project III / Amalgamator
KNOWLEDGE AUGMENTERS  
FIN 2702Stock Market Operations
FIN 2703Company Accounts
ECO 2745Introduction to Mathematical Economics
ECO 2044Basic Econometrics
MKT 2701Service Management
OPM 2702Quality Management and six Sigma
OPM 2703Enterprise Management Systems
AMALGAMATORS    
PSY 1701SOHSPsychology for you and me
JCM 1708SOCBASICS OF ADVERTISING
JCM 7715SOCPublic Relations
ARC 1513SOAPBasic Design
HMT 1701SOHMEGA HOTELS AND RESORTS OF THE WORLD – A STUDY ON LAS VEGAS
LAW 7782SOL"Law and Society
MEC 1701SOEIndustrial safety and environment
Please see the list Attached at the end BSI courses

BBA - SEM 4

Code Paper Title
DSC 2001Introduction to Research Methods
ENV 1701Environmental Studies
IBS 2701International Business Management
FIN 2802Financial Accounting IV
COM 2506Business Communication and Personality Enhancement III
GMT 2502Open Online Course
IPT 2002Inter Disciplinary Project IV / Amalgamator
KNOWLEDGE AUGMENTERS 
ITM 2702Business Intelligence and Data Mining
HRM 2702People Procurement and Behaviour in Organisation
HRM 2703Training and Development
MKT 2703Communication Strategies for Non-Profit Organisations
GMT 2701Essentials of Public Relations
FIN 2704Practices of Insurance
FIN 2705Analysing Annual Report
AMALGAMATORS 
 School of Architecture and Planning
Code and L T P to be allocated as and when the course is floated from respective schoolSchools of Humanities and Social Science
School of Engineering
School of Hospitality
School of Mass Communication and Journalism
School of Fashion and Design
School of Law
Please see the list Attached at the endBSI courses

BBA - SEM 5

Code Paper Title
SMT 3701Business Policy and Strategic Management
GMT 3501Summer Internship
FIN 3801Financial Accounting V
General Management Competency Builders SEM 5 
MKT 3802Consumer Behaviour
FIN 3803Financial Markets
IBS 3803Mergers and Acquisitions
OPM 3801Enterprise Resource Planning
Marketing Competency Builders SEM 5 
MKT 3801Sales and Distribution Management
MKT 3802Consumer Behaviour
MKT 3803Brand Development and management
MKT 3804Industrial Marketing
Finance Competency Builders SEM 5  
FIN 3803Infrastructural Finance
FIN 3804Financial Markets
FIN 3805Security Analysis and Portfolio Management
FIN 3806Corporate Valuation
International Business Competency Builders SEM 5 
IBS 3801International Trade Theory
IBS 3802Global Logistics and Global SCM
IBS 3803Mergers and Acquisitions
IBS 3804Export-Import Policies, Procedures and Documentation
KNOWLEDGE AUGMENTERS 
HRM 3701Industrial Relations
HRM 3702Cross Cultural Management
MKT 3501Marketing Insights
IBS 3701International Political Analysis
IBS 3702International Relations
ITM 3701Management of Technology and Innovation
MKT 3702Marketing of Real Estate
OPM 3701Integrated Supply chain information systems
OPM 3702Outsourcing and Purchase Management
AMALGAMATORS 
 School of Architecture and Planning
Code and L T P to be allocated as and when the course is floated from respective schoolSchools of Humanities and Social Science
School of Engineering
School of Hospitality
School of Mass Communication and Journalism
School of Fashion and Design
School of Law
Please see the list Attached at the endBSI courses

BBA - SEM 6

Code Paper Title
LAW 1791Business Law
IPT 3002 Inter Disciplinary Project VI
General Management Competency Builders SEM 6 
HRM 3801Leadership, Mentoring & Team Building
MKT 3805Retail Management
FIN 3810Income Tax Planning
IBS 3806Globalizing Indian Business
Marketing Competency Builders SEM 6 
MKT 3805Retail Management
MKT 3806Rural Marketing
MKT 3807Integrated Marketing Communications
MKT 3808International Marketing
Finance Competency Builders SEM 6  
FIN 3807International Financial Management
FIN 3808Financial Derivatives
FIN 3809Indian Stock Markets
FIN 3810Income Tax Planning
International Business Competency Builders SEM 6  
IBS 3805International Money and Finance
IBS 3806Globalizing Indian Business
IBS 3807Global Strategy
IBS 3808Globalisation and Competition/td>
KNOWLEDGE AUGMENTERS 
HRM 3703Organisational Change and Intervention Strategies
HRM 3704Talent Management and Employee Engagement
MKT 3703Channel Management
MKT 3704Product Management
OPM 3703Management of Technologies in Supply Chain
OPM 3704Supply chain Planning and Control
IBS 3703WTO and IPR
IBS 3704Export Import Finance
IBS 3705India and World Economy
AMALGAMATORS 
 School of Architecture and Planning
Code and L T P to be allocated as and when the course is floated from respective schoolSchools of Humanities and Social Science
School of Engineering
School of Hospitality
School of Mass Communication and Journalism
School of Fashion and Design
School of Law
Please see the list Attached at the endBSI courses

BSI Courses are offered by British Standard Institute, India in association with GD Goenka University, School of Management. Please see attached list of courses. A Student can take maximum upto 1 course offered by BSI per semester carrying 4 credits.

List of BSI Courses

Code Paper Title
BSI 1701Six Sigma Green Belt
BSI 1702Lean Management
BSI 1703Information Security Management Systems
BSI 1704Information Technology Service Management Systems
BSI 1705Business Continuity Management Systems
BSI 1706Risk Management Systems
BSI 1707Energy Management Systems
BSI 1708Quality Management Systems
BSI 1709Environment Management Systems
BSI 1710Occupational Health and Safety Management systems
BSI 1711Food Safety management systems
BSI 1712Road Traffic Safety Management systems
BSI 1713Anti-Bribery management systems