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BBA – Entrepreneurship

Programme Overview

Duration: 3 Years Programme Code: 010204

The Bachelor of Business Administration (BBA) in Entrepreneurship program is designed to prepare future entrepreneurs with the skills and knowledge to start their own businesses. The program will focus on identifying, analyzing and evaluating global and local business opportunities; creating new independent business ventures or new ventures within existing firms; developing creativity and understanding innovation; ethical and social responsibilities for entrepreneurs; and opportunities for women and minority entrepreneurs etc.

Programme Educational Objectives

  • Initiate new ventures or significantly growing existing firms through innovation and change.
  • Inspire potential students to think like an entrepreneur, by being innovative and creative in their thoughts and action.
  • Train them to carry in-depth analysis of disciplinary and interdisciplinary subjects,and enable them to get hands-on experience in the industry
  • Provide guidance and knowledge that enables students to tackle the greatestchallenges that the initial stages of a new project presents, with the ultimate goal

Programme Outcome

Students who graduate in entrepreneurship will be able to:

  • be critical thinkers who are capable of identifying business opportunities by using
    cutting-edge analytical tools and problem-solving skills to start new businesses
    and implement processes to successfully operate these businesses.
  • communicate clearly and effectively, to develop and evaluate business plans and
    funding proposals and start a successful business.
  • apply relevant financial principals to assess startup capital needs, cash flow
    needed for growth, break-even analysis and pre-and post-funding valuation.
  • understand ethical issues related to owning a business and the responsibility
    towards both investors and employees.
  • apply interpersonal skills to effectively market a product or service and develop
    skills needed to effectively lead an organization.

Programme Highlights

Teaching is done through interactive sessions in the classroom. Real life scenarios and
situations are shared through videos, audios, role plays, tutorials and group work.
Emphasis is laid on practical work which is simulated through case studies, actual
projects and learning by doing. The knowledge and skills of students are assessed by
innovative techniques.The parameters for assessment are professionally developed
for each competency. The programme also includes flexible credit structure with
variety of options from amalgamators, augmenters and competency builders (please
see university website for details).

Some of the major areas that will be covered

Entrepreneurship in a Global economy, New business development, Business and
marketing plans for new ventures, Leadership management, Project management,
Business management, Business plan, Brand management and communications,
Feasibility analysis for new ventures.

Career Avenues

One can develop a career in sectors ranging from FMCG, Retail, Tourism, Banking,
Hospitality, IT and ITeS, Media, PR & Advertising, Consultancy, Market Research, E-
commerce, etc.

Entry Requirements

10+2 from CBSE or any equivalent examination in any discipline. In addition, applicants
will also have to successfully complete Goenka Aptitude Test for Admission (GATA)
and appear for a personal interview.


Course Structure

SEM 1

Code Pre-requisite Paper Title L T P per Week Total Credits
ENP 1781 NA Introduction to Entrepreneurship 300 3
ENP 1782 NA Entrepreneurial Skills 202 3
ENP 1783 NA Foundation steps in Venture Creation: Ideation for new venture 104 3
DSC 1001 NA Business Statistics 300 3
MKT 1701 NA Fundamentals of Marketing 300 3
FIN 1701 NA Finance & Accounting I 300 3
ITM 1001 NA Fundamentals of Computers 202 3
ENP 1084 NA Business Plan Making Seminar I : Planning a venture 202 3
 IPT 1001/ Interdisciplinary Project / Amalgamator See the List 202/300 3
Total Credits 27

SEM 2

Code Pre-requisite Paper Title L T P per Week Total Credits
HRM 1702 NA Manpower Management in Organisations 300 3
ENP 1085 Business Plan Making Seminar II : Executing a venture 306 6
ITM 1009 Technology for Entrepreneurs 202 3
MKT 1702 NA B2B Marketing 300 3
ENP 1086 Market Testing of Business Plan 306 6
GMT 1581 Competitive Exposure 0012 6
IPT 1002/AMG Inter-Disciplinary Project / Amalgamator 3
Total Credits 30

SEM 3

Code Pre-requisite Paper Title L T P per Week Total Credits
ENP 2581 Upgradation of business plan from learnings 008 4
MKT 2781 Marketing Seminar 300 3
FIN 2781 Financial Modelling 202 3
HRM 2781 HR Seminar 300 3
COM Critical Thinking and Impactful Communications II 202 3
ENP 2582 Business Plan Testing 0012 6
Total Credits 22

SEM 4

Code Pre-requisite Paper Title L T P per Week Total Credits
COM Critical Thinking and Impactful Communications III 202 3
GMT 2581 Business Analysis and Decision Making 300 3
OPM 2781 Supply chain analysis 300 3
ECO Economic Analysis for Business decisions 300 3
FIN 2782 Financing a Venture 300 3
Internship 0510 10
Total Credits 25

SEM 5

Code Pre-requisite Paper Title L T P per Week Total Credits
ENP 3581 Review of Business Plan 0012 6
FIN 3081 Taxation and Creating Value 202 3
Total Credits 9

SEM 6

Code Pre-requisite Paper Title L T P per Week Total Credits
FIN 3582 Sourcing funds for your venture 300 3
ENP 3582 Report on Business Execution 0452 30
Total Credits 33
Grand Total 146

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