PGD – Online Business

Programme Overview

Duration: 1 Year | Programme Code: 010104

The Post Graduate Diploma in Online Business is a post graduate level qualification targeting students coming from diverse fields. Spread over two semesters, the programme entails practical work, case studies, industry interface and research. Students will be exposed to various online tools and business models along with framework to develop unique and agile digital business ideas that are focused on real customers and businesses.

Programme Educational Objectives

  • Familiarize the students with the online, e-commerce and e-business world.
  • Develop the students to become effective managers and leaders in the online business.
  • Develop the skills to apply IT, marketing, supply chain and strategic skills in the diverse online business models.
  • Prepare them to develop a global perspective on online business models.

Programme Outcomes

At the end of the programme, students will be able to:

  • develop an understanding of advances in Internet, IT, Online tools and how they challenge consumers, businesses, marketers and society.
  • identify the main business models at activity, business process, and enterprise levels.

Programme Highlights

Teaching is done through interactive sessions in the classroom. Real life scenarios and situations are shared through videos, audios, role plays, tutorials, simulations and group tasks. Emphasis is laid on practical learning which is simulated through case studies, actual projects and learning by doing. The knowledge and skills of students are assessed by innovative techniques. The parameters for assessment are professionally developed for each competency.

Some of the major areas that will be covered

Tools and business models of online businesses; Designing, developing, testing, creating and managing a digital product, making a marketing plan, Business branding; Digital channels and running a digital marketing campaign, Merchandising, Tracking performance of online businesses, Delivering exceptional customer service and building loyalty, Supply chain and logistics.

Career Avenues

One can develop a career in sectors ranging from FMCG, Consumer durables, service sector, consultancy –be it retail or online. The program also equips the students to start their own online business.

Entry Requirements

An undergraduate degree in any discipline from UGC approved University. In addition, applicants will also successfully complete Goenka Aptitude Test for admission (GATA) and appear for a personal interview.

Course Structure

SEM 1

Code Pre-requisite Paper Title L T P per Week Total Credits
NA Tools and business models of online businesses 302 4
NA Designing, Developing and Testing digital products 302 4
NA Marketing Strategies for a Digital product 300 3
NA Merchandising 300 3
COM 1505 NA Business Communication & Personality Enhancement I 202 3
NA E-CRM 202 3
IPT 1001 NA Inter Disciplinary Project 1/ Amalgamator** 202/300 3
Total Credits 23

SEM 2

Code Pre-requisite Paper Title L T P per Week Total Credits
NA Managing a digital channel 310 4
NA Managing a digital product 310 4
NA Performance Management of e- Business 310 4
COM 1513 Business Communication & Personality Enhancement II 202 3
NA e- Supply Chain and Logistics for a Digital Business 300 3
NA Inter Disciplinary Project 2/ Amalgamator** 202/300 3
Total Credits 21
Total Course Credits 44