15 students from the School of Management and 8 students from the School of Hospitality were selected as volunteers for the 12th Auto Expo held in the India Expo Mart at Greater Noida on 5th – 11th Feb, 2014. TheÃ‚Â Auto ExpoÃ‚Â isÃ‚Â Asia’s largestÃ‚Â and the world’s second-largestÃ‚Â motor show. Auto expo takes place every two years to showcase India’s strength and innovations in the auto industry. The Auto Expo is the complete automotive show in this part of the world, organized jointly by Automotive Component Manufacturers Association of India (ACMA), Confederation of Indian Industry (CII) and Society of Indian Automobile Manufacturers (SIAM).
The students represented the Epicurean Hospitality Services, Official Hospitality Partner of the Auto Expo. The volunteers received their job description and basic training thereafter which they were put on the job. Each student was allocated to an exhibitor where they had to perform the duties of the hospitality manager which included ensuring that good, fresh and quality food and beverages are available as and when required. They also had to manage and supervise a team of people who were allocated to work under them for the exhibitor. The student volunteer had to ensure that each person is being served properly according to his taste and preference. Some of the students had to manage the food court where they were responsible for money collection and issuing of coupons. Some of the students were also responsible for managing the VIP lounges of the exhibitors.
The Concept car launches that the students had an experience of were Tata Nexon, Chevrolet Adra, Renault KWID, Honda Vision XS-1, Tata Nano Twist Active with F-Tronic, VW Taigun SUV, Ford Figo, MarutiCiaz sedan, Hyundai HND-9 and others. The BBA students were also given an assignment for which they could collect their support material from the Auto Expo. Some students also got the opportunity to meet the celebrities who graced the exhibition such as Sachin Tendulkar, Priyanka Chopra and Kareena Kapoor Khan.
Dr. Kakoli Sen from the School of Management was in touch with the volunteers all through and the interface between Epicurean and the student volunteers. Travel arrangement and support was worked out with Epicurean and the student volunteers were also paid a stipend of INR 1000 per day.
The volunteers had to follow a strict schedule which is one of the basic requirements of any job especially at the entry level. Direct interaction with customers and logistics management added to their learning experience. The students felt that it was an enriching experience for them and they have learnt a lot from this live experience.