Understanding the Business Model Dynamics on 25th May 2016

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Resource Person – Dr. Sandeep Goyal

A Faculty Development Programme (FDP-2016) was conducted in the School of Management, GD Goenka University, on 25thMay 2016 by Dr. Sandeep Goyal, Associate Professor – School of Management.

Topic for the FDP was “Understanding the Business Model Dynamics”.

The session started with a general discussion about the concept of business models and the ideation. It went on with a power-point presentation followed by a video. Dr. Sandeep discussed about different business model typologies and the 5 important business models with relevant examples namely:-

  • Unbundling Business Model
  • The Long Tail Business Model
  • Multi-sided Platform
  • Freemium
  • Open Business Model

The session was concluded with a focus on the need for a business model in the present day scenario. It ended up with a lot of creative interaction and queries. It was indeed an informative and knowledgeable session.

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