Programme Overview

Duration: 3 years | Programme Code: 080201

B.A. in Journalism and Mass Communication is a three-year undergraduate course. Its main objective is to provide students the knowledge that is needed to work in ten different fields of media. These include Print Journalism, Photo Journalism, Television Production and Writing, Web Journalism, Radio Production, Social Media, Public Relations, Advertising, Event Management and Film Making. The focus of the course is practical work. The students not only get a thorough understanding of the basic concepts and theories of mass media but also develop skills that make them industry-ready.

Programme Educational Objectives

  • To equip the students with the basic journalistic skills in different mass media.
  • To demonstrate elements of media industry and to familiarize them with recent developments in mass media.
  • To enhance the knowledge of students with regard to fundamentals of communication and its various forms.

  • To develop the use of research methodologies appropriate to the discipline of Mass Communications and Journalism.

Programme Outcomes

  • Students develop a practical understanding of the underlying principles of Mass Communication and Journalism Industry.
  • Students will learn to write, edit and design newspapers, shoot and anchor news bulletins and television programmes, make radio jingles, print and web advertisements, produce corporate films and documentaries, develop blogs, post tweets, make Facebook posts, create YouTube videos, build Pinterest boards etc
  • Students will be learn to work on the various softwares used in the Mass Communication and Journalism industry such as QuarkXpress, Final Cut Pro, Audacity and Adobe Photoshop.

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