Programme Overview

Duration: 3 Years | Programme Code: 010201

The Programme is designed for students coming from diverse backgrounds. The programme has core courses, competency builders, amalgamators, augmenters, practical work, case studies, industry interface and research. The BBA programme introduces and exposes the students to various industry-specific management functions such as those in the areas of Marketing, Finance, and International Business enabling a student to get attuned to the expectations of corporate culture. School of Management also offers BBA Accounting & Finance in association with KPMG. School of Management also has collaboration with British Standards Institution (BSI), a leading global independent business services organization that develops standards to help business and industry for the delivery of specialized courses in Management Systems and Business Performance Programmes.

Programme Educational Objectives

  • Understanding the processes and systems in which organizations operate.
  • Inculcating an awareness of multi-functional management skills in graduates.
  • Making graduates aware of the challenges in efficient leadership.
  • Developing socially and ethically responsible professionals.

Programme Outcome

Towards the end of the programme, students will be able to:

  • develop an ability to effectively communicate both orally and verbally.
  • appreciate importance of working independently and in a team.
  • have exposure of complex business situations and problems and will be able to find their solutions.
  • process information by effective use of IT tools.
  • understand required mathematical, analytical and statistical tools for business analysis.
  • develop an understanding of various management functions such as finance, operations & supply chain, marketing, human resource, International Business, and general management.
  • develop self-confidence and awareness of general issues prevailing in the society.

Some of the major areas that will be covered

Human Resource Management, Accounting and Financial Management, Fundamentals of Marketing Management, Operations Management, Information Technology, International Business, Indian Economy


Code Paper Title
ECO 1746 Microeconomics Principles
GMT 1701 Management in Organisations
MKT 1701 Fundamentals of Marketing
DSC 1001 Business Statistics
ITM 1001 Fundamentals of Computer
COM 1505 Business Communication and Personality Enhancement I
FIN 1801 Financial Accounting I (Delivered by KPMG experts)
IPT 1001 Inter-Disciplinary Project I


Code Paper Title
ECO 1747 Macroeconomics Foundations
HRM 1701 Managing People in Organisations
FIN 1802 Financial Accounting II (Delivered by KPMG experts)
OPM 1701 Production and Operations Management
ITM 1002 Information Systems
MKT 1702 B2B Marketing
COM 1510 Business Communication and Personality Enhancement II
IPT 1002 Inter-Disciplinary Project II / Amalgamator

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