Guest Lecture on Entrepreneurship
February 23, 2017
Report on iHOST 2017
February 27, 2017

On 21 Feb 2017, Mr. Vikas Rajput, Head Operations, PLRC presented a guest lecture on entrepreneurship to B.Tech second year students in Room No. B007. Around 120 students and seven faculty members attended the lecture.

Mr Rajput is a practicing entrepreneur and a NEN – London Business School Certified entrepreneurship educator. Starting with a business in Content Development he has since then diversified into businesses like Business Research, Website Design, Digital Marketing, Corporate Filmmaking, Photography, Rural Tourism and more.He is also involved in conducting trainings for PSUs such as NHPC and NTPC. He has been the founding Dean at Lemon School. He was invited for the Roundtable on Entrepreneurship Education, a Stanford initiative held at Aalto University, Finland. Apart from that he has attended various conferences in India and abroad. He is also an NEN – GS Faculty Scholar and Mentor and is the founder of PLRC Digital – A digital marketing solutions and training company. PLRC Digital has conducted Digital Marketing Workshops with institutions and corporates such as Tech Mahindra, Accenture, Digitas, Bumble Bees, Sello Sphere International, IMT-Ghaziabad, Jaipuria Institute of Management Noida, Nagpur University, NIT Raipur, KCMT Bareilly, Lemon, and more. PLRC Digital manages the digital marketing campaigns of several businesses based in Delhi NCR and other locations in the country. They have trained more than 1500 candidates on the subject of Digital Marketing and over 3000 students on the subject of Entrepreneurship Development.

Mr. Rajput provided an effective learning exposure to the students.Students learnt how to think about a new start up, how to explore their own ideas and convert them into a source of earning, how to convince their customers, and much more. Apart from this, students came to know about the basics of entrepreneurship. Mr. Rajput also shared his own experience of success with the students.He also provided information about digital marketing to the students and discussed its importance in the present scenario. Overall the lecture was quite interactive, students participated enthusiastically in the activities of sales and advertisement, and students enjoyed the lecture and learnt a lot about entrepreneurship.

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