BBA – Entrepreneurship

Programme Overview

Duration: 3 Years | Programme Code: 010201

The Bachelor of Business Administration (BBA) in Entrepreneurship program is designed to prepare future entrepreneurs with the skills and knowledge to start their own businesses. The program will focus on identifying, analyzing and evaluating global and local business opportunities; creating new independent business ventures or new ventures within existing firms; developing creativity and understanding innovation; ethical and social responsibilities for entrepreneurs; and opportunities for women and minority entrepreneurs etc.

Programme Educational Objectives

  • Initiate new ventures or significantly growing existing firms through innovation and change.
  • Inspire potential students to think like an entrepreneur, by being innovative and creative in their thoughts and action.
  • Train them to carry in-depth analysis of disciplinary and interdisciplinary subjects,and enable them to get hands-on experience in the industry
  • Provide guidance and knowledge that enables students to tackle the greatestchallenges that the initial stages of a new project presents, with the ultimate goal

Programme Outcome

Students who graduate in entrepreneurship will be able to:

  • be critical thinkers who are capable of identifying business opportunities by using cutting-edge analytical tools and problem-solving skills to start new businesses and implement processes to successfully operate these businesses.
  • communicate clearly and effectively, to develop and evaluate business plans and funding proposals and start a successful business.
  • apply relevant financial principals to assess startup capital needs, cash flow needed for growth, break-even analysis and pre-and post-funding valuation.
  • understand ethical issues related to owning a business and the responsibility towards both investors and employees.
  • apply interpersonal skills to effectively market a product or service and develop skills needed to effectively lead an organization.

Programme Highlights

Teaching is done through interactive sessions in the classroom. Real life scenarios and situations are shared through videos, audios, role plays, tutorials and group work. Emphasis is laid on practical work which is simulated through case studies, actual projects and learning by doing. The knowledge and skills of students are assessed by innovative techniques.The parameters for assessment are professionally developed for each competency. The programme also includes flexible credit structure with variety of options from amalgamators, augmenters and competency builders (please see university website for details).

Some of the major areas that will be covered

Entrepreneurship in a Global economy, New business development, Business and marketing plans for new ventures, Leadership management, Project management, Business management, Business plan, Brand management and communications, Feasibility analysis for new ventures.

Career Avenues

One can develop a career in sectors ranging from FMCG, Retail, Tourism, Banking, Hospitality, IT and ITeS, Media, PR & Advertising, Consultancy, Market Research, E- commerce, etc.

Entry Requirements

10+2 from CBSE or any equivalent examination in any discipline. In addition, applicants will also have to successfully complete Goenka Aptitude Test for Admission (GATA) and appear for a personal interview.

Course Structure

SEM 1

Code Pre-requisite Paper Title L T P per Week Total Credits
ENP 1781NA Introduction to Entrepreneurship 3003
ENP 1782NAEntrepreneurial Skills 2023
ENP 1783NAFoundation steps in Venture Creation: Ideation for new venture1043
DSC 1001NABusiness Statistics3003
MKT 1701NAFundamentals of Marketing3003
FIN 1701NAFinance & Accounting I3003
ITM 1001NAFundamentals of Computers 2023
ENP 1084NABusiness Plan Making Seminar I : Planning a venture 2023
 IPT 1001/Interdisciplinary Project / Amalgamator See the List202/3003
Total Credits27

SEM 2

Code Pre-requisite Paper Title L T P per Week Total Credits
HRM 1702NA Manpower Management in Organisations 3003
ENP 1085Business Plan Making Seminar II : Executing a venture3066
ITM 1009Technology for Entrepreneurs 2023
MKT 1702NAB2B Marketing 3003
ENP 1086Market Testing of Business Plan 3066
GMT 1581Competitive Exposure00126
IPT 1002/AMGInter-Disciplinary Project / Amalgamator 3
Total Credits30

SEM 3

Code Pre-requisite Paper Title L T P per Week Total Credits
ENP 2581 Upgradation of business plan from learnings 0084
MKT 2781Marketing Seminar3003
FIN 2781Financial Modelling 2023
HRM 2781HR Seminar 3003
COM Critical Thinking and Impactful Communications II 2023
ENP 2582Business Plan Testing 00126
Total Credits22

SEM 4

Code Pre-requisite Paper Title L T P per Week Total Credits
COM Critical Thinking and Impactful Communications III 2023
GMT 2581Business Analysis and Decision Making 3003
OPM 2781Supply chain analysis 3003
ECOEconomic Analysis for Business decisions 3003
FIN 2782 Financing a Venture3003
Internship 051010
Total Credits25

SEM 5

Code Pre-requisite Paper Title L T P per Week Total Credits
ENP 3581 Review of Business Plan 00126
FIN 3081Taxation and Creating Value 2023
Total Credits9

SEM 6

Code Pre-requisite Paper Title L T P per Week Total Credits
FIN 3582Sourcing funds for your venture 3003
ENP 3582Report on Business Execution 045230
Total Credits33
Grand Total 146