Career Overview – BBA

A career in business administration means you will probably never just focus on just one part of an organisation; you will be exposed to a variety of business operations ranging from marketing to finance to human resources.

During the course of your Business management degree you will be exposed to varied Management courses that will have a positive effect on your job prospects and earning potential.

Here is a sampling of the core courses in the Business Management degree:

Principles of Financial Accounting - This course provides a review of accounting objectives and their relation to business, as well as a survey of the theory and application of managerial accounting principles. Since a solid grasp of accounting is useful in any role, the knowledge you gain in this class will be widely applicable.

Business Law and Ethics - This course reviews fundamental principles of law applicable to business transactions and provides an overview of ethical concerns that arise in the world of business. Students learn about public and private law, contract law and partnerships. A firm understanding of law in business is an absolute must for Business Management students.

Principles of Marketing - This course integrates seven key marketing perspectives to give students a broad understanding of useful and industry-specific marketing tactics. Topics include consumer buying behaviour, business-to-business marketing, market research techniques and much more.

Introduction to Human Resource Management - Human resources plays a key role in developing, reinforcing and changing the culture of an organisation. This course explores the importance of establishing and administering company goals, policies and procedures. Topics covered include employee benefits, interview techniques, hiring, discipline and more.

Project Management - Project management includes the application of specialized skills, knowledge, processes and procedures to successfully take a project from start to finish. A project can include any type of temporary initiative or goal, from developing a software program to putting an addition on a house. During the course, you will get to identify the project scope and requirements, develop plans and systems to achieve project goals within specified parameters including time frame and budget.

In addition to the above sample of core courses, courses like International Business, Entrepreneurship, Business Analytics and Strategic Management prepare students to step into bigger shoes.

A career in this field will require you to perform a variety of tasks such as analysing data and market trends, managing an organisation’s finances as well as developing policies to improve the efficiency of business operations. Business administrators work in a variety of sectors. Some of these sectors include:

  • Schools, hospitals and banks
  • Government agencies
  • Non-profit organisations
  • Real estate firms
  • Manufacturing industries
  • Retail
  • Customer care
  • Construction companies
  • Transportation agencies and distribution centres.

Business administration qualification leads to many entry-level roles upon graduation, and allowing those who wish to specialize further the chance to improve their career prospects with postgraduate degree. Examples of postgraduate programs include Masters in specialised areas such as Finance, Operations Management, Human Resource Management, Marketing and Entrepreneurship to name a few and (for those who’ve gained some professional experience) the MBA.


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