Demystifying Big Data’ -Guest Lecture by AlkaMaurya

AIMA BizLab Workshop
January 30, 2019
Rural Markets – Guest Lecture by Benjamin Mathew
February 22, 2019

Ms. AlkaMaurya, Analysis Director from Dunnhumby-Leadership team in Customer Data Science, addressed our BBA & B.Com students on the topic of ‘Demystifying BIG DATA’. She explained what BIG DATA is -large volumes of data- both structured and unstructured – that is generated by a business on a day-to-day basis. 

                She elucidated the 8 Vs of BIG DATA – Volume, Value, Veracity, Visualization, Variety, Velocity, Viscosity &Vitality and pointed out the basic characteristics of the same. She also informed students about what infrastructure is needed to gather and analyze BIG DATA and what its benefits are.

                Ms. Maurya mentioned that Amazon, Walmart, Facebook, Netflix, UBER, Google etc. are some of the top companies using BIG DATA successfully.  At the end of the session, she dispelled some myths usually associated with BIG DATA, such as BIG DATA is expensive or that it is useful only for very big companies.

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