Dr. Tanuja Kaushik

Professor
Management Science

Professional Biography

In addition to her role as a senior academic, Dr Tanuja Kaushik has a substantive University-wide role as the Dean, Student Welfare. Tanuja oversees alumni relations, student wellbeing, student clubs and conduct of major events such as the graduation ceremony and other functions.

Tanuja earned a Ph.D in management from Ranchi University. She also completed the M.Sc and MCA programmes at Maharshi Dayanand University; the Post Graduate Diploma in Business Management at the Institute for Integrated Learning in Management; M.Com from Dr Bhimrao Ambedkar University, and B.Com from Delhi University. Tanuja has also completed a Certificate in Project Management from IIT Delhi.

Publications (from 2015)

Scholarly Journals
‘Talent acquisition challenges faced by Indian e-commerce start-ups: Culture as a moderator’, The IUP Journal of Entrepreneurship Development, 15(2), pp. 24-43.​ (Girotra, R. and Kaushik T., 2018).

‘Teenagers’ attitude towards luxury apparels: Gender perspective’, Asian Journal of Multidimensional Research, 7(3), pp.100-111. (Asif, S., and Kaushik T., 2018).

‘Recruiting challenges of e-commerce start-ups in India’, Journal of Organization and Human Behaviour, 7 (2&3), pp. 47-54. (Girotra, R. and Kaushik, T., 2018).

‘A study of consumer buying behavior for branded apparels in Gurgaon city’, Global Journal of Advance Research, 4(10), pp. 367-377. (Asif, S., and Kaushik T., 2017).

‘The impact of advertising media strategy on consumer buying behaviour with special reference to FMCG products’, Gitam Journal of Management, 15/4, pp. 128-143. (Baliyan, R., and Kaushik, T., 2017).

‘A study on impact of celebrity and non-celebrity endorsed FMCG advertisement through online advertising on the consumer purchase behaviour’, Sona Global Management Review, 11/1, pp. 27-42. (Baliyan, R., and Kaushik, T., 2017).

‘Green marketing: Strategies and challenges for Indian FMCG Companies’, Resonance, 5/2, pp. 14-26. (Baliyan, R., and Kaushik, T., 2017).

‘Person-organization fit: Important aspect of talent acquisition for start-ups’, ELK Asia Pacific Journal, pp. 42-50. (Kaushik, T., and Girotra, R., 2016).

‘Recent innovative measures across different functions in the Indian hospitality industry – A case of Accor Hotels’, World Wide Hospitality and Tourism themes-WHATT, 8/4. (Sen, K., and Kaushik, T., 2016), Emerald Publishing UK.

‘A study of corporate governance as a tool of value creation in India’, ABBS Management Business and Entrepreneurship Review, 7/1, pp. 30-37. (Kaushik T. and Singh A., 2016).

‘A decision support system for manufacturing industry using linear programming’, VJMR Journal, The Oxford College of Business Management, 3/2, pp. 100-115. (Kaushik, T., and Bhardwaj, M., 2015).

‘Competitive strategies adopted for new markets with special reference to the LPG industry: A case study’, International Journal of Social Sciences & Interdisciplinary Research, 4/2, pp. 70-74. (Kaushik, T. and Nagarajan U., 2015).

‘Strengthening bonds between corporate, NGO and educational institutions in achieving business sustainability’, Business Sustainability: Challenges and Issues, pp. 55-68. (Kaushik, T., and Sanjeev, G.M., 2015).

Scholarly Conference Proceedings
‘Creating shared value: Lessons from Indian dairying’, National conference on Rethinking Management Education in the Digital Age, Faculty of Management Studies, University of Delhi. (Kaushik, T., and Rao, S.R.M., February 2018).

‘Workforce analytics: An innovative HR practice in driving organizational change’ National conference on Managing Change in Evolving Economic Scenario, MDI, Gurgaon, ASSOCHAM, India. (Reddy, M.P., and Kaushik, T., December 2017).

‘A Study on the need for transparent and sustainable dairy supply chain’, National conference on Managing Change in Evolving Economic Scenario, MDI, Gurgaon in association, ASSOCHAM, India. (Rao, S.R.M., and Kaushik, T., December 2017).

‘Role of corporate social responsibility in education’, UGC Sponsored National Seminar on Shaping the Society through Education, Marwari College, Ranchi University. (Kaushik, T., and Singh A., April 2017).

‘Long-term unemployed: Potential recruits for e-commerce start-ups’, 6th International Conference on Sustainability (SUSCON), IIM, Shillong. (Kaushik, T., and Girotra, R., March 2017).

‘A study on green marketing strategies adopted by FMCG companies in India’, 6th International Conference on Sustainability (SUSCON), IIM, Shillong. (Kaushik, T., and Baliyan, R., March 2017).

‘Recruiting for Startups Challenges’, International Conference on Startup India Recipe for Inclusive Entrepreneurship and Innovation: Issues and Challenges, Institute of Management Studies and Research, Maharshi Dayanand University, Rohtak. (Kaushik, T. and Girotra R., March 2017).

‘Corporate social responsibility: Perception perceived by startups in Haryana’, International Conference on Startup India Recipe for Inclusive Entrepreneurship and Innovation: Issues and Challenges, Institute of Management Studies and Research, Maharshi Dayanand University, Rohtak. (Kaushik, T., and Singh A., March 2017).

‘Person-organization fit: important aspect of talent acquisition for start-ups’, 4th International HR Conference on Building Organizations of Tomorrow: Leadership Challenges of Human Capital in a Digital Workplace, K J Somaiya Institute of Management Studies & Research. (Kaushik, T., and Girotra, R., February 2017).

‘The impact of advertising media strategy on consumer buying behaviour with special reference to FMCG products’, 4th International Communication Management Conference (ICMC) on People, Planet, and Profit: Synergistic Leadership for Social and Communication Innovations, MICA, Ahmedabad. (Kaushik, T., and Baliyan, R., January 2017).

‘Job opportunity to women on career break: CSR mediation for organizational attractiveness for startups’, 2nd International Management Conference, Fortune Institute of International Business. (Kaushik, T., Girotra, R. and Singh, A., December 2016).

‘Optimization modeling for steel manufacturing company’, 7th International Conference on Excellence in Research and Education, IIM Indore. (Kaushik, T., Bhardwaj, M., and Nagarajan, U., May 2016).

‘Impact of celebrity and non-celebrity-endorsed FMCG advertisement through online advertising on the consumer-buying behaviour’, International Conference on Brand Management, IIT Delhi and Curtin University. (Kaushik, T., and Baliyan, R., April 2016).

‘Impact of celebrity endorsement on cosmetic brands’, International Conference on Management, GDGU. (Asif, S., and Kaushik, T., February 2016).

‘Higher education institutions: The case for student mentoring’, International Case Conclave, GDGU. (Sen K. and Kaushik T., September 2015).

‘Business development models: A comparative analysis of two leading fast food joints in Delhi/NCR’, International Conference on Management, GDGU. (Kaushik, T., and Sen, K., February 2015).

Current Research

​Tanuja Kaushik current research interests are focused on decision modelling, operations management, statistical analysis and corporate social responsibility.

Consultancies (from 2015)

Tanuja Kaushik has conducted MDPs for Senior Level Executives with diverse background from Navratna Companies and Miniratna companies and other leading organizations. She has also conducted several workshops at PHD house, New Delhi in joint collaboration with Konrad-Adenauer- Stiftung (KAS), Germany for Entrepreneurship Development.  She has delivered sessions and conducted FDPs on Research Methodology & Data Analytics Using Statistical Techniques at many universities/colleges of repute.

​Contribution to Profession and ​​Awards (from 2015)

Conducted two-day workshop on ‘Data Analysis uses SPSS’ at Gujarat National Law University, Ahmedabad for PhD scholars. (December 2019).

Delivered sessions on ‘Quantitative Analytics’ at Gujarat National Law University, Ahmedabad for PhD scholars. (November 2019).

Delivered session on ‘Data Analytics Using Statistical Techniques’ at Gujarat National Law University, Ahmedabad for LLB students. (September 2019).

Conducted two-day workshop on ‘Data Analytical Techniques’ at National Law University, New Delhi for PhD scholars. (October 2018).

Conducted workshop on ‘Business Analytics using Spread sheet’, for Senior managers and executives at PHD house, New Delhi. The workshop was the part of joint Cooperation Project of PHD Chamber of Commerce and Konrad-Adenauer- Stiftung (KAS), Germany for Entrepreneurship Development. (September 2018).

Nominated as Member of an inspection committee to conduct an inspection of Mathura Law Colleges & University by Bar Council of India. (April 2018).

Conducted workshop on ‘Excel at Excel: Getting Down the Basics’ for Journalism and Mass Communication students. (April 2018).

Conducted workshop on SPSS for PhD Scholars. (April 2018).

Conducted MDP on ‘Managerial Decision Modelling and Optimization’ for Senior Managers & Executives of Mother Dairy. (February 2018).

Chaired a session on ‘National conference on Managing Change in Evolving Economic Scenario’ organized by MDI, Gurgaon in association with ASSOCHAM, India. (December 2017).

Delivered sessions on ‘Data Analytics using Statistical Techniques’ at National Law University, New Delhi for PhD scholars. (November 2017).

Conducted workshop on ‘Logistics and Supply Chain Management’ at PHD house, New Delhi. The workshop was the part of joint Cooperation Project of PHD.

Chamber of Commerce and Konrad-Adenauer- Stiftung (KAS), Germany for Entrepreneurship Development. (October 2017).

Delivered sessions on ‘Research Methodology’ at National Law University, New Delhi for PhD scholars. (October 2017).

Chaired a session on Management Cases in International Case Conclave ELIXIR 2017. (September 2017).

Convener and Editor of 4th International Case Conclave ELIXIR. (September 2017).

Chairperson in UGC Sponsored National Seminar on ‘Shaping the Society through Education’ organized by Marwari College, Ranchi University. (April 2017).

Chaired tracks titled ‘Entrepreneurial Marketing: New Perspectives and Tools’ and ‘Make In India and Start Up India’ in International Conference on Management. (February 2017).

Convener and Editor of 4th International Conference ICON - Dream, Build & Grow: Unleashing the Entrepreneurial Potential. (February 2017).

Chaired a session on Management Cases in International Case Conclave ELIXIR. (September 2016).

Convener and Editor of 3rd International Case Conclave ELIXIR. (September 2016).

Conducted workshop on ‘Operations Management’ at PHD house, New Delhi for Senior Managers and Executives from diverse fields. The workshop was the part of joint Cooperation Project of PHD Chamber of Commerce and Konrad-Adenauer- Stiftung (KAS), Germany for Entrepreneurship Development. (August 2016).

Conducted workshop on ‘Logistics and Supply Chain Management’ at PHD house, New Delhi for Sr. Manager and Executives from diverse fields like automobile, hospitality, logistics and supply chain. The workshop was the part of joint Cooperation Project of PHD Chamber of Commerce and Konrad-Adenauer- Stiftung (KAS), Germany for Entrepreneurship Development. (August 2016).

Conducted MDP on ‘Logistics and Supply Chain Management’ at GD Goenka University, Gurgaon in collaboration with Chartered Institute of Logistics & Transportation (CILT) for Senior Level Executives with diverse background from Navratna Companies and Miniratna companies like Indian Ports Association, Pipavav Railway Corporation, GATI-KWE, CWC, RITES, Container Corporation of India. (July 2016).

Chaired a track titled ‘New Trends in Global Supply Chain & Logistics’ in International Conference ICON. (February 2016).

Convener and Editor of 3rd International Conference ICON - Flattening of the Globe: Propelled by E-Commerce & Supply Chain. (February 2016).

Conducted MDP on ‘Logistics and Supply Chain Management’ at GD Goenka University, Gurgaon in collaboration with Chartered Institute of Logistics & Transportation (CILT) for Senior Level Executives with diverse background from Navratna Companies and Miniratna companies like Indian Railway Catering and Tourism Corporation Ltd (IRCTC), Central Warehousing Corporation (CWC), Rail India Technical and Economy Service Ltd(RITES),  Central Railside Warehouse Company Ltd (CRWC), Konkan Railways and other leading organizations like Air India, Paradip Port Trust, Berger Paints and Jaipuria Institute of Management. (January 2016).

Delivered sessions on ‘Research Methodology’ at UGC – Human Resource Development Centre, Ranchi University for lecturers and professors from different universities and degree colleges. (January 2016).

Conducted MDP on ‘Logistics and Supply Chain Management’ at GD Goenka University, Gurgaon in collaboration with Chartered Institute of Logistics & Transportation (CILT) for Senior Level Executives from Navratna and Miniratna companies like IRCTC, CWC, RITES, CONCOR and CRWC. (September 2015).

Chaired a session on Management Cases in International Case Conclave ELIXIR. (September 2015).

Convener and Editor of 2nd International Case Conclave ELIXIR. (September 2015).

Chaired a track titled “Changing Landscape of World Economies: Need for Alternative Growth Models” in the GDGU ICON. (February 2015).

Convener and Editor of 2nd International Conference ICON - Changing Landscape of World Economies: Need for Alternative Growth Models. (February 2015).

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