Preeti Malhotra Verma’s expertise is in the area of human resource management. She has taught various subjects related to this field for nearly fourteen years at management institutes affiliated to Guru Gobind Singh Indraprastha University, Maharishi Dayanand University, and Gurur Jamabeshwar University.
Presently, she is associated with GD Goenka University as visiting faculty and teaching subjects in the area of human resource management.
Preeti Malhotra is also associated with GD Goenka University as a Research Scholar. Recently, she submitted her dissertation titled ‘Generational Effect on the Work Psychology of Employees in Automobile Industry’. Her other qualifications are MBA (Human Resource Management and Marketing) from Maharishi Dayanand University and BBA from Guru Jambeshwar University.
Publications (from 2015)
‘Learning preferences and attitude towards change acceptance of diverse generational workforce in digital era’, International Journal of Business and Globalisation. (Menezes, K. and Malhotra, P., forthcoming).
‘Understanding different –training needs, communication modes, and technical skills of multigenerational workforce in automobile industry’, International Journal of Business and Applied Research, 9(8), pp. 217-230. (Malhotra, P., 2019).
‘Augmenting Maslow’s need hierarchy theory with multigenerational workforce in manufacturing sector’, Journal of Global information and Business Strategy, 10(1), pp. 60-66. (Malhotra, P. and Menezes, K. A., 2018).
Scholarly Conference Proceeding
‘Learning preferences and attitude towards change acceptance of diverse generational workforce in digital era’, Chitkara University Doctoral Conortium-2019, Punjab, India. (Malhotra, P., 17-18 May 2019).
‘Entrepreneurship and multi-generations’, 4th International conference on Management, GDGU ICON, 2017, GD Goenka University, Gurugram, India. (Malhotra, P., 9-10 February 2019).
‘A step towards collaborative research’, Annual research Conclave, GD Goenka University, Gurugram, India. (Malhotra, P., 17 February 2018).
‘The changing role of HR due to generation next’, National Conference organized by Institute of Management Studies and Research, Maharishi Dayanand University, Rohtak, India. (Malhotra, P., 26, September 2017).
Preeti’s research focuses on generational effect on the work psychology of employees in the automobile industry. The research studies work behaviour of white collar employees to generations X, Y and Z.