The efficacy of case study, as a pedagogical tool is well established in Management education. Case studies simulate real life business situations, thereby helping learners to understand business problems and the importance of decision making. They provide us with the best of opportunities for the application of concepts under various disciplines.

It is a method which is interactive, and helps co-creation of knowledge, through a spectrum of information processing-leading to creative thinking. It is one of the best ways of dissecting numerous issues of the real-world problem and applying a range of analytical and problem-solving skills in order to build a credible argument that is practical.

Keeping in view the dynamics of business and the ever increasing uncertainty of the outcomes of business decisions, a need is felt to understand and propagate this pedagogical tool so as to accentuate its importance in both, management education as well as the corporate world.


Objective: The objective of this conclave is to offer a plat form to case writers (both new and seasoned), academicians, and industry experts under one roof to highlight and dwell upon nuances of complex decision making situations. Elixir would provide a forum for discussion on various issues across diversified areas through case teaching pedagogy.

Conclave Format

Conclave Format: Elixir aims at creating a repository of cases that will benefit all stake holders. Elixir will provide a plat form for not only presenting the cases but will also provide an opportunity to improvise further.

School of Management, G. D. Goenka University is organizing its 3rd International Case Conclave ELIXIR on September 09, 2016.

Elixir 2016 aims to support and provide constructive feedback to both budding and experienced case writers. New case writers are encouraged to send their cases along or seek feedback about the same at any stage of case development. Elixir aims at raising the bar for each participant in this area.

Cases can be contributed by:

  • Industry Experts
  • Practitioners
  • Consultants
  • Faculty Members
  • Research Scholars
  • Students

Important Timelines

Abstract Submission: June 10, 2016

Notification of acceptance of abstract: June 17, 2016

Complete manuscript submission: July 22, 2016

Notification of acceptance of full case: July 29, 2016

Last date of registration: August 05, 2016

For any case study submission and query kindly contact on email id:

Application Form