School of Management Performance in Acceleron-2016 Events AD MAD SHOW and BUSINESS PLAN

School of Management organised a fun trip to Manali – 2nd March – 6th March, 2016
March 16, 2016
Activity: Role play and Group Discussion in Rural Context
April 11, 2016

Faculty Incharge(s) – Kareena Kakkar, Suman Shokeen and Sadhna Shukla

GD Goenka University had its Cultural Fest “ACCELERON-2016” on 17th – 18th March. At the departmental level, School of Management organized 2 events – AD MAD SHOW and BUSINESS PLAN.

AD MAD SHOW – It is an ‘Advertisement Making Competition’ for the students to showcase their creativity in Marketing products and services. Its objective is to acquaint the students about promotional strategies in marketing through advertisements. It comprises of humorous and conceptual ad presentation by the students. Students will act out on various advertisement script and ideas relevant for different sectors. The theme for the event was ‘maddening creativity’.11 teams participated and showed their talent. Participants got a maximum of 3 minutes to showcase their talent by using the provided props. The first prize was won by GD Goenka University and the second prize by Rawal Institute of Engineering and Technology (RIET). The most entertaining part of all the ads was its Jingle and Punchline.

BUSINESS PLAN – Promoting entrepreneurship is one of the key strategy leading to economic growth and job creation especially in an environment where business opportunities and political will prevail. The effort definitely conducts to more business startups targeting different economic and business sectors. However, many people would wish to embark on initiating businesses if they have enough and clear information as key to motivation and stimulation of such effort. Different ways are possible to support such people with good willingness and ready to embark on business creation. Among them, a Business Plan Competition which aims at creating a challenging but capacitating process of stimulating young people with business ideas to attempt their implementation plans and assessment of profitability. It has been carried out with the main purpose of bringing the people with bright ideas and entrepreneurial spirit on board to fulfill the national vision of an ‘Entrepreneurial and Innovative Economy’. Many young students have been always sensitized to think about coming up with business ideas. This implies a sense of creativity and innovation through the process of thinking out of the box. At the University level, 10 teams participated in the business plan competition. The first prize was won by GD Goenka University and the second by Apeejay Stya University. The most interesting part of the event was the student’s creativity and unique ideas of their own in differentiation.

Event came to an end by vote of thanks and congratulation notes from Faculty members.

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