School of Communication hosts Mr. Aditya Sinha on 16 Oct 2014 in its Media Matters series
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The students of the School of Communication were given valuable insights into the direction in which the Indian media is expected to move in the coming years by Mr Aditya Sinha, a senior journalist who was the Editor-in-Chief of DNA and of the New Indian Express.

Mr Sinha, who delivered a talk on “The Changing face of Indian Media” at the G.D. Goenka University on October 16, told the students that “Newspapers will need to make a course correction in the coming years.”

Among other things, Mr Sinha said, “The newspapers will have to become more high brow, more specialised. They would also need to become more narrow focussed as against the mass-based policy that they currently follow.”

In a talk laced with humour, he said “Everything is becoming digital. The Internet is like a great Godzilla that is gulping all forms of media.”

Mr Sinha advised the students to set up Twitter accounts, and download news aggregator applications on their mobile phones to stay in touch with breaking news.

An important development in the digital media space was the setting up of websites like FirstPost.com and Scroll.in. These websites were analysing news as it breaks, and they had started attracting a great following. “The value addition is going to be an important part of the future,” he said.

Another point that Mr Sinha stressed was the use of technology. He said journalists will always be there to tell news stories. What was more important was to learn the technology to tell the stories digitally.

He also wanted the students to stay away from plagiarism. “Today, it is very easy to cut and paste from the net. But the price that you have to pay for plagiarism is very high. You will never be able to walk with your head high.”

His parting advice to the students was, “There are no short cuts in media. You have to work hard to rise high in journalism.”

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