A Cutting-Edge BBA Program Designed for Success
The Bachelor of Business Administration (BBA) at GD Goenka University is a comprehensive 3-year undergraduate program that offers specialized training in core areas like marketing, finance, HR, and entrepreneurship.
Designed to align with the National Education Policy (NEP) 2020, offering a flexible, interdisciplinary approach and preparing students to tackle the challenges of a dynamic business environment.
Why Choose BBA at GD Goenka University?
NEP 2020-aligned program
With flexible exit options and multi-disciplinary learning
Hands-on learning
Via live case studies, internships, industry visits & real projects
Global curriculum
With international academic tie-ups across the US, UK, Australia, Canada
Choose your specialization early
Build depth from Year 2
Career-aligned certifications
in Business Analytics, FinTech, Digital Marketing, etc.
Mentorship from experienced faculty and industry leaders
To shape your career vision
NEP 2020-aligned program
With flexible exit options and multi-disciplinary learning
Hands-on learning
Via live case studies, internships, industry visits & real projects
Global curriculum
With international academic tie-ups across the US, UK, Australia, Canada
Choose your specialization early
Build depth from Year 2
Career-aligned certifications
in Business Analytics, FinTech, Digital Marketing, etc.
Mentorship from experienced faculty and industry leaders
To shape your career vision
Programme Details
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Duration
3 years (Regular) / 4 years (Honours)
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Specializations
Marketing, Human Resources, Finance, International Business, Entrepreneurship, Operations & Supply Chain, E-Commerce
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Structure
Core courses, electives, value-added certifications, summer internships, Capstone project
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Eligibility
10+2 with minimum 50% from a recognized board
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Selection
Goenka Aptitude Test for Admission (GATA) + Personal Interview
What You Will Gain
Program Outcomes
Disciplinary Knowledge
You will acquire a comprehensive understanding of business concepts, theories, and their practical applications
Critical Thinking
Develop the ability to analyze and solve complex business challenges using critical thought processes.
Problem Solving
Gain the ability to apply acquired knowledge to real-world scenarios and solve unfamiliar problems effectively.
Teamwork
Learn to work collaboratively and respectfully in diverse, cross-functional teams.
Self-Directed Learning
Build skills to work independently, take initiative, and direct your own learning.
Multicultural Competence
Gain awareness and understanding of global business practices and cross-cultural dynamics.
Moral and Ethical Awareness
Develop the ability to apply moral and ethical reasoning to real-world business situations.
Leadership Readiness
Be equipped to lead teams, projects, and businesses with efficiency and integrity.
Disciplinary Knowledge
You will acquire a comprehensive understanding of business concepts, theories, and their practical applications
Critical Thinking
Develop the ability to analyze and solve complex business challenges using critical thought processes.
Problem Solving
Gain the ability to apply acquired knowledge to real-world scenarios and solve unfamiliar problems effectively.
Teamwork
Learn to work collaboratively and respectfully in diverse, cross-functional teams.
Self-Directed Learning
Build skills to work independently, take initiative, and direct your own learning.
Multicultural Competence
Gain awareness and understanding of global business practices and cross-cultural dynamics.
Moral and Ethical Awareness
Develop the ability to apply moral and ethical reasoning to real-world business situations.
Leadership Readiness
Be equipped to lead teams, projects, and businesses with efficiency and integrity.
Rankings & Accreditations
GD Goenka University stands tall as a symbol of quality and innovation in higher education, backed by top accreditations and rankings.
QS I-GAUGE Ratings
A QS I-GAUGE Gold & Diamond Certified university
UGC Approved
recognised and approved for academic excellence
Association of Indian Universities (AIU)
Member of the Association of Indian Universities (AIU)
Top 14 B-Schools in North India
Ranked among Top 14 B-Schools in North India (Times B-School Rankings)
QS I-GAUGE Ratings
A QS I-GAUGE Gold & Diamond Certified university
UGC Approved
recognised and approved for academic excellence
Association of Indian Universities (AIU)
Member of the Association of Indian Universities (AIU)
Top 14 B-Schools in North India
Ranked among Top 14 B-Schools in North India (Times B-School Rankings)
Learn From the Best
“Our BBA program nurtures entrepreneurial thinking and critical problem-solving. At GD Goenka, we focus on creating leaders who are not only career-ready but also socially responsible.”
Prof. (Dr.) Smitha Viswanathan Girija Dean & Professor, School of Management
How We Tailor Your Learning Experience
Communication Skills
Develop strong verbal and written communication skills, enabling you to express ideas clearly and effectively in business settings.
Critical Thinking & Problem-Solving
Master quantitative and qualitative techniques to approach business challenges with a solution-oriented mindset.
Collaborative Behavior
Build the ability to work harmoniously within a team, embracing diversity and promoting collaboration.
Career Opportunities
Business management
Business development
Financial Analyst
Digital Marketing
Entrepreneurship
Consultancy
Banking Executive
Event Management
Sales and marketing
Service Sector
Process Analyst
Business Analyst
HR firms
Logistics & Operations
Research Analyst
Higher Studies
Appearing for UPSC, Defence, RBI, SSC, LIC, Banking and allied services exams
Experience international business education
- Student exchange programs with universities in the USA, UK, Australia, and Europe
- Immersion programs, virtual classrooms, and collaborative global research
- Exposure to cross-cultural leadership, international business strategy, and global innovation
Leading recruiters
Life at GD Goenka University
Beyond labs and lectures, GD Goenka University offers a vibrant student life where engineers explore passions, leadership, and community.
Admission Process
Getting into GD Goenka University’s B.Tech program is streamlined and student-friendly — with dedicated counsellors to guide you every step of the way.
Scholarships & Financial Aid
We believe that financial constraints should never limit ambition. GD Goenka University offers a range of scholarships and flexible support options.
FAQs
Student & Alumni Stories
Hear directly from students and alumni who’ve transformed their ambitions into achievements with GD Goenka University’s B.Tech programs.