GD Goenka University,School of management organised a special webinar on 22nd Sept 2021,by Mr. Bipul Chandra,Managing Director of Ducati India. The entire batch of MBA Sem I and Sem III of School of Management, GDGU attended the webinar.Ducati is the globally renowned maker of ultra-luxury motor vehicles.Mr. Chandra shared an overview of the automobile sector in the country and elaborated on the emergence of the ultra-luxury segment for motor vehicles, which Ducati belongs to. He explained Ducati's India strategy in terms of 3Ps- Product, Place and Promotion as Price for the segment is not a barrier for the targeted consumer. The session was highly interactive and students asked a lot of questions to understand the automobile industry in general better and the luxury segment in particular.