Mr. Nikhil Dey, Executive Director, AdFactors PR conducted a fantastic webinar on Implementing Campaign Planning Approach to Communication for the under-graduate students of School of Management, GD Goenka University. Mr. Dey not only has 20 years of experience in Communications, he is among the most influential PR professionals in India and has been included in the Reputation Today #Power50 and 100 most important professionals list for 2019 and 2020. He has been associated with the Public Relations Consultants Association of India (PRCAI) in various capacities starting 2009 as the chairperson for the Northern region. AdFactors PR, where Mr. Dey serves in the Leadership Team currently, is one of the most successful PR firms in India. It is a multi-specialist, full-service firm, serving over 400 retained clients across 40 cities in India. The clients include some of the largest corporations, conglomerates, financial institutions and governments, as well as a host of bright, young start-ups and unicorns. Mr. Dey explained to the students the six-steps of Campaign Planning with illustrative examples in a highly engaging and interactive manner.