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Programme Overview

MA (Social Media) is a two-year specialised programme leading to a Master’s Degree in Social Media. The stress is on content creation and development of marketing strategies. The students spend the maximum time on the net, and are judged not on classroom learning but on the knowledge that they acquire while working on Social Media platforms. The programme is run by the School of Communication.

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15 Reasons to Join this Course

You will learn to:

  1. Create blogs
  2. Post tweets
  3. Write Facebook post
  4. Create YouTube videos
  5. Build Pinterest boards
  6. Post images to Instagram
  7. Work on Vine
  8. Design marketing campaigns
  1. Create Wikis
  2. Analyse web data
  3. Listen to social conversations
  4. Create suitable responses to what people are saying
  5. Assess the credibility of content
  6. Create Mobile content
  7. Practice the craft at leading Social Media companies

10 Social Media Sites that you will Master


Core Modules

Social Networking, Social Bookmarking, Blogging, Microblogging, Media Sharing, Wikis, Social Media Metrics, Content Management, Digital Marketing, Content Curation, Search Engine Marketing, E-mail marketing and Data Visualisation

Job Opportunities

The highest number of jobs in media today is being created in Social Media. The media companies are not the only ones that need social media editors; every corporate house, government and non-government organisation, universities, trade bodies and technology companies need social media professionals. There is an even greater demand for men and women who can create and monitor digital marketing campaigns and develop strategies to fight negative product feedback. It pays to be in Social Media today.

Entry Requirements

Graduation in any field from a UGC approved university. In addition, candidates will also have to successfully complete a Goenka Aptitude Test for Admission (GATA) and appear for a personal interview.

Annual Fee: Rs one lakh per annum

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Carve a Highly paid, and Successful Career for yourself.