MA (Social Media) is a two-year specialised programme leading to a Master’s Degree in Social Media. The stress is on content creation and development of marketing strategies. The students spend the maximum time on the net, and are judged not on classroom learning but on the knowledge that they acquire while working on Social Media platforms. The programme is run by the School of Communication.
You will learn to:
Social Networking, Social Bookmarking, Blogging, Microblogging, Media Sharing, Wikis, Social Media Metrics, Content Management, Digital Marketing, Content Curation, Search Engine Marketing, E-mail marketing and Data Visualisation
The highest number of jobs in media today is being created in Social Media. The media companies are not the only ones that need social media editors; every corporate house, government and non-government organisation, universities, trade bodies and technology companies need social media professionals. There is an even greater demand for men and women who can create and monitor digital marketing campaigns and develop strategies to fight negative product feedback. It pays to be in Social Media today.
Graduation in any field from a UGC approved university. In addition, candidates will also have to successfully complete a Goenka Aptitude Test for Admission (GATA) and appear for a personal interview.
Annual Fee: Rs one lakh per annum