Report on Digital Advertising session

A session on Digital Advertising was conducted by Dr. Syed Hameedur Rahman Zaini, Assistant Professor, School of Management on Monday, July 31, 2023, for MBA batch 2023-25.

The session began with a background on advertising as a discipline within the domain of Marketing.

The discussion on advertising and its basics was followed by the topic specifically devoted to digital advertising. Various examples were showcased which were helpful in engaging the eager learners. 

Videos were also used to expose the students to creativity in advertising. Information regarding a free online certification course was also shared with the students who showed much enthusiasm for the same.