Bachelor of Business Administration (BBA)

Program Description

BBA programme provides the students to gain and develop holistic knowledge in all areas of management be it Marketing, Finance, HR, Operations, Entrepreneurship and IB. The students will be able to develop basic and analytical skills in areas of their specialisation through projects, internships and learning by doing.

PROGRAMME EDUCATIONAL OBJECTIVES

• To prepare graduates for a career in business management focusing on need of the industry domestically and globally.
• To inculcate values and ethics and prepare socially responsible graduates.
• To equip them with knowledge and skills through interdisciplinary, innovative and flexible learning pedagogy.
• To embed lifelong learning skills and professional behaviour among the graduates.

PROGRAMME OUTCOMES

• Apply the knowledge of management fundamentals, marketing, HR, finance, international business and entrepreneurship
• Enhance quantitative skills necessary to analyze a firm’s quantifiable numerical data and to make intelligent and effective decisions.
• Develop acumen in document, spreadsheet and presentation tools.
• Analyze the Political, Economical, Social, Technological, Legal and Environmental context of business.
• Manage contemporary societal and global issues resulting from diversity
• Appreciate individual ethical behavior and discharge community responsibilities in organization and society.
• To explore and develop Leadership, Team work, Social, Legal and Ethical responsibilities in Business and Society.
• To achieve appropriate communication skills and higher levels of verbal and non verbal skills proficiency for successful career in Industry, Business and Entrepreneurship.