School of Management, GD Goenka University, Gurgaon organized its 4thInternational Conference (ICON) 2017themed “Dream, Build & Grow- Unleashing the Entrepreneurial Potential” on February 9and 10, 2017 which saw active participation from 46 institutes and corporates across 5 countries. 56selected papers were published in a book of proceedingsreleased by Dr.Deependra Kumar Jha, Hon’ble VC, GDGU, Dr. P. K Goel, Dean, School of Management, GDGU, Mr. Swagat Sarangi, Co-founder Symtten and Dr. M. Akbar, Professor, IIM Lucknow and conference convenerDr. Tanuja Kaushik. Dr. H. V Verma, Professor, FMS, Mr. Karun Thareja, Marketing Head,, Prof. Arturo Dell’ Acqua Bellavitis, Professor, Politecnico di Milanoand Dr. Arindam Bhattacharya, MD, BCG Indiawas werethe other guests at the conference.

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