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Mr Amitabh Srivastava, Director (Country Head), Radio Netherlands Worldwide, delivered a lecture on “Marketing and Distribution of Print, TV and Online Content ” on November 10, 2016.

During the lecture, Mr Srivastava, who is a senior media professional with over 17 years of experience, explained how distribution of television content has changed over the last two decades.

“There was a time when the television industry was held at ransom by the cable operators. The arrival of MSOs and then DTH has changed the way television signals are transmitted from the TV Studios into the homes of viewers.”

The interactive session, which was moderated by Dr Shilpi Jha, Associate Professor, saw the students ask several questions on the evolution of television industry and its future.

Mr Srivastava also outlined the status of the radio industry, and the challenges that it faces. The students also learnt about the emergence of online media, and the new opportunities that it was creating.

He urged the students to keep track of technology because the future of media will be shaped by the emerging content creation and distribution models.

Mr Srivastava, who has worked for Walt Disney Television International (India), TV Today Network Limited, BBC World, MTV and Times TV also provided glimpses about the challenges that networks across the world are facing.

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