Students of GD Goenka School of Fashion and Design undertook a hands-on elective, showcasing a ‘Table Top Display’ on 23rd March 2018.

The students had been empowered to present any product of their choice, using various elements of display and distinctive types of display settings, best suited for their final representation. Further, the students also revealed several applications of display through various retail scenarios, such as window displays, kiosks displays, island displays and others. The elective was undertaken by students of mixed batches hailing from different programmes within the School of Fashion and Design.

Visual merchandising is a skill that enables our students, to project their product in their best appealing format. It is also referred to as a ‘language of retail’ that allows a brand to communicate effectively with their customers, thereby engaging and encouraging them in the detailing of the product. Continuous past study has demonstrated that it takes eight seconds approximately for an exhibitor to convert a potential buyer into an end consumer.

The above elective has been supervised and monitored under the guidance of Faculty In-Charge – Prof. Vineeta Kochhar and Prof. Veerendra Malik of the School of Fashion and Design.

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