School of Management Faculty

Dr. Anureet Kaur

Area Chair - Marketing, Assistant Professor

Qualification: B.A(Hons.) Economics; Delhi University; 2000 MBA; GGS Indraprastha University, Delhi; 2002 Ph.D.:

College/University: School of Management Studies, GGS Indraprastha University, Delhi; 2020

Introduction: Dr. Anureet Kaur has more than 12 years of rich experience in imparting education to management students in the area of marketing management.

She has presented research papers in international and national conferences and published articles in international journals. Prior to taking the current role in 2017, Anureet was associated with GDGWI, Lancaster University teaching Lancaster University courses in the area of marketing for the award of Lancaster Degree. Earlier to this assignment she has worked with IIRT, one of the leading Retail Education Institute and NIILM CMS.

Publications

Scholarly Journals

‘Effect of Technology Trust, Self Efficacy and Technology Anxiety on Intention to Use Self Service Technology: A Study of e-ticketing Service of Indian Railways’ DIAS Technology Review Vol 16(1), April 2019-September 2019 (Kaur, A., 2019), pp. 12-19.

‘Role of Personal Factors in Consumer Intention to Use Self Service Technology, specifically Mobile Banking’, Asia Pacific Journal of Research, Vol 1(LVIV). (Handa, M. & Kaur, A., 2018), pp. 116-125.

Scholarly Conference Proceedings

‘A study on antecedents of m-commerce use among young Indian consumers’, National Marketing Conference on Marketing in a Changing and Connected World, USMS GGSIP University, Delhi. (Handa, M. and Kaur, A., 20th March 2015)

‘Impact of Social Influence on Intention to use Smartphone Applications’, National Conference on Embracing Digital Era, USMS GGSIP University, Delhi. (Handa, M. and Kaur, A., 13th January 2017)