School of Management Faculty

Dr. Gautam Agrawal

Director , Centre of Innovation and Entrepreneurship, Associate professor

Qualification: B. Com (Hons), MBA (IB), PhD (Consumer Legitimacy in Collaborative Consumption)

College/University: University of Delhi, Delhi School of Economics, BML Munjal University

Introduction:

Dr. Gautam is a management professional with academic leanings. He has published a number of papers in reputed academic journals and presented papers in reputed international and national conferences related to his research work in sharing economy, sustainability, consumer behaviour, and online retail. Besides, Gautam has authored a number of Case studies as teaching tools for Management students. He is also an active reviewer for renowned ABDC and Scopus- indexed journals. He has 18 + years’ experience in reputed retail, real estate and management consultancy companies. Presently, he is trying to bridge the gap between industry and academician through his projects and papers.

Dr. Gautam takes sessions on interdisciplinary areas related to Entrepreneurship, Incubation and start-ups, Retail Management, E-Business, and Design Marketing. A, Paul Harris Fellow, Gautam has been Rotarian since 2011 and served with distinction in various capacities in RID-3012 (Rotary International). He has been awarded number of
awards for his humanitarian works and was selected Diamond President in 2015-16.

Research publications

• Factors affecting adoption of Battery Electric Vehicles in India: An exploratory study’ published in ABDC-A category journal Transportation Research Part D (Elsevier)
• ‘A Study of Covid-19 Cognition on Likelihood to Share Again: A Pro- Environment Behaviour’ published in ABDC-B category journal AMS Journal
•  ‘Legitimizing Community based tourism as a solution to Ghost Villages of India’ accepted for publication in Anatolia, ABDC-B, Scopus-indexed journal (Taylor & Francis)
• ‘A Qualitative Study to Understand the Factors Affecting the Adoption of GFRG’ published in ABDC-B category journal Construction Innovation: Information, Process, Management (Emerald Publishing)
• ‘Luxury as a Sustainable Service: push-pull -mooring perspective’ published online in Vision-The Journal of Business Perspective, ABDC-C, Scopus- indexed journal (Sage)
•  ‘Can consumer citizenship behavior be created using service robots in luxury hospitality services’ accepted for publication in Indian Journal of Marketing, ABDC-C, Scopus-indexed journal
•  ‘Effects of Trusting Beliefs of Intention to Buy Online in Crisis Times’ published in South Asian Journal of Management, ABDC-C, UGC-CARE journal

Book chapters & Case studies

• Case study “Pepperfry: Challenges Ahead with Growing Competition in the Indian Home Furnishings Market” published online in Sage Business Cases (Sage Publishers)
• Case Study “How to Market Mamaearth- TV or Celebrity endorsement?” published in Korea Review of International Studies (ABDC-C)
• Case study “Informal innovations–by the employee, of the employee and for the organisation” published in Emerald Emerging Economy Case Studies
• Case study “Senior Citizen Homes: Search for a viable business model” published in Emerging Economies Case Journal (Sage Publishers & IIM Rohtak)
• Book chapter “Abundantly Rare: The Changing Consumer Trends in Luxury Retail” published in the ‘New Paradigms of Management’ by Bloomsbury Publishers
• Book chapter “Exploring Socially Constructed Technological Platform—Metaverse—as an Educational Tool for Attaining SDG 4 & PRME” published in ‘Immersive Technology and Experiences: Implications for Business and Society’ by Springer Nature Singapore
• Book chapter “Forms of Organization Structure & Service Marketing: Evidence from Indian Hospitality Industry” published by Bloomsbury Publisher