Gd Goenka University, School of Management organised a campaign “Discovering the Magic of Reading” for management students from 18th - 22nd March 2024.


The campaign aimed to reignite a passion for reading and encourage students to disconnect from technology and foster a love for reading among participants. The initiative not only promoted the benefits of reading but also provided a much-needed break from the constant digital immersion that characterises modern student life. By creating a haven for focused reading, the organisers successfully encouraged students to rediscover the joy of getting lost in a good book.

The initiative, guided by the slogan "Discover the Magic of Reading," saw enthusiastic participation from
students across all schools. From hostel, libraries and classrooms to common areas, students found inviting spots to curl up with a book. This easy access to reading materials, along with the stimulating atmosphere, fostered a campus-wide love for reading. The campaign was initiated by Communication Club under the guidance of Ramandeep Kaur, Associate Professor, School of Management. Students were positively engaged and are looking for more such enriching campaigns.

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