Bachelor of Design (Hons.)

Students in this program learn to balance creativity with commercial viability, mastering the art of creating visuals that resonate with diverse audiences as well as developing content for social media and innovative marketing ideas.

The program emphasizes styling, focusing on creating cohesive looks that reflect a brand’s ethos or personal expression. Combining fashion, media and culture, students develop critical thinking, visual sensitivity and technical skills for careers in styling, fashion writing, public relations, media, business and brand strategy. By integrating creative direction with market relevant skills, the goal is to create versatile professionals who communicate fashion effectively across platforms- television, film, print media, digital media and stage- shaping the way fashion is perceived, consumed and appreciated globally.

The curriculum focuses on mastering storytelling through social platforms, photography, and video, equipping students with the skills to create content that resonates with audiences from catwalk to campaign. Emphasizing styling, branding, and innovative marketing ideas, students learn to design for both digital and physical platforms, with practical experiences that include industry-led projects and collaborations. This hands-on learning approach provides a solid foundation in media, culture, and communication within the fashion industry.