Bachelor of Design (Hons.)
(with Specialization in Fashion Communication & Styling)
The B.Des (Hons.) Fashion Communication program is designed to blend creativity, strategy, and innovation, training students to craft compelling stories for fashion brands.
Through the integration of fashion imagery, communication design, and brand strategy, students learn to shape brand identities and convey fashion narratives across diverse platforms. This program develops professionals skilled in both visual and textual storytelling, preparing them to balance artistic expression with commercial relevance.
Program Description
Students in this program learn to balance creativity with commercial viability, mastering the art of creating visuals that resonate with diverse audiences as well as developing content for social media and innovative marketing ideas.
The program emphasizes styling, focusing on creating cohesive looks that reflect a brand’s ethos or personal expression. Combining fashion, media and culture, students develop critical thinking, visual sensitivity and technical skills for careers in styling, fashion writing, public relations, media, business and brand strategy. By integrating creative direction with market relevant skills, the goal is to create versatile professionals who communicate fashion effectively across platforms- television, film, print media, digital media and stage- shaping the way fashion is perceived, consumed and appreciated globally.
Curriculum Details
The curriculum focuses on mastering storytelling through social platforms, photography, and video, equipping students with the skills to create content that resonates with audiences from catwalk to campaign. Emphasizing styling, branding, and innovative marketing ideas, students learn to design for both digital and physical platforms, with practical experiences that include industry-led projects and collaborations. This hands-on learning approach provides a solid foundation in media, culture, and communication within the fashion industry.
Areas of Specialization:
- Fashion Imagery and Visual Storytelling
- Social Media Content Creation and Marketing
- Styling for Editorial, E-commerce, and Campaigns
- Brand Strategy and Communication Design
- Photography and Videography for Fashion
- Trend Spotting and Fashion Content Writing
Fee Structure
Yearly
| 1st Year | 2nd Year | 3rd Year | 4th Year | 5th Year | 6th Year |
|---|---|---|---|---|---|
| ₹6,00,000 | ₹6,00,000 | ₹6,00,000 | ₹6,00,000 | ₹6,00,000 | ₹6,00,000 |
Semester Wise
| 1st Sem | 2nd Sem | 3rd Sem | 4th Sem | 5th Sem | 6th Sem | 7th Sem | 8th Sem | 9th Sem | 10th Sem | 11th Sem | 12th Sem |
|---|---|---|---|---|---|---|---|---|---|---|---|
| ₹3,00,000 | ₹3,00,000 | ₹3,00,000 | ₹3,00,000 | ₹3,00,000 | ₹3,00,000 | ₹3,00,000 | ₹3,00,000 | ₹3,00,000 | ₹3,00,000 | ₹3,00,000 | ₹3,00,000 |
Admission Requirement
10 +2 from any recognized higher secondary boards as per the list of COBSE List) : https://www.cobse.org.in/recognized-educational-boardslist (any board apart from the list, kindly email to admissions team and check eligibility)
Career Prospects
Graduates of the B.Des (Hons.) Fashion Communication program are well-prepared for dynamic careers in styling, fashion content writing, trend analysis, public relations, and brand strategy. With skills that cross television, film, print, digital media, and stage, they are positioned to shape how fashion is perceived and appreciated worldwide, contributing to brand growth and consumer engagement through impactful visual storytelling and media strategies.
- Fashion Stylist
- Fashion Journalism
- PR
- Content creator
- Fashion Editor
- Visual Merchandiser
- Fashion marketing
- Fashion branding and strategy
- Fashion forecasting
Areas of Specialization
- Fashion styling
- Creative art direction
- Trends and Forecasting
- Visual Merchandising
- Brand Management and strategy
- AI and Social Media
- Fashion Merchandising
- Fashion Culture and History
About Us