Bachelor of Business Administration / Bachelor of Business Administration (Hons).
Duration3 Years / 4 Years
Course Fee11.70 Lakhs
Eligibility10+2 *
The BBA (Bachelor of Business Administration) degree under the National Education Policy (NEP) 2020 at GD Goenka University is four-year undergraduate
Programme (Interdisciplinary in nature) with choice-based specializations that equip students to gain and develop holistic knowledge in all areas of management namely Marketing, finance, Human Resources, Operations, E-commerce, Entrepreneurship and International Business.
The Program is designed to be more holistic, flexible, and industry-oriented, ensuring that students are well-prepared for the challenges of the modern business world. By emphasizing skill development and interdisciplinary learning, the students will be able to develop the required skills in areas of their respective specialisation through projects, internships, case based methods, learning by doing and rigorous assessment tools. The program will help students understand the trends, navigate dynamic environment and make effective decisions for business success.
Programme Specific Outcomes (PSO)
PSO 01
Ability to master essential communication skills and express thoughts and ideas effectively
PSO 02
Develop knowledge related to qualitative and quantitative techniques for critical thinking and problem solving
PSO 03
Develop capability to work in diverse functions and demonstrate collaborative behavior.
Programme Outcomes (PO)
Capable of demonstrating comprehensive knowledge and understanding of one or more disciplines.
Capability to apply analytic thought to a body of knowledge.
Capacity to extrapolate from what one has learned and apply their competencies to solve different kinds of non-familiar problems.
Ability to work effectively and respectfully with diverse teams.
Ability to work independently.
Possess knowledge of the values and beliefs of multiple cultures and a global perspective.
Ability to embrace moral/ethical values in conducting one’s life.
Capability for mapping out the tasks of a team or an organization.
Curriculum Details
| Course Code | Course Title | L | T | P | Credits |
|---|---|---|---|---|---|
| FIN 1704 | Introduction to Accounting | 4 | 0 | 0 | 4 |
| GMT 1704 | Principles & Practices of Management | 4 | 0 | 0 | 4 |
| MKT 1704 | Fundamentals of Marketing | 4 | 0 | 0 | 4 |
| LAW1795 | Business Law | 2 | 0 | 0 | 2 |
| SCG1505 | Social Work | 0 | 0 | 6 | 3 |
| COM1515 | Modern English language | 0 | 0 | 4 | 2 |
| GMT 1706 | Excel for Decision Making | 3 | 0 | 0 | 3 |
| VAC001 | Design Thinking | 2 | 0 | 0 | 2 |
| Semester Credits | 24 |
| Course Code | Course Title | L | T | P | Credits |
|---|---|---|---|---|---|
| DSC 1704 | Quantitative Techniques for Business | 4 | 0 | 0 | 4 |
| ECO1748 | Microeconomics for Business | 4 | 0 | 0 | 4 |
| HRM 1704 | Understanding Organisational Behaviour | 4 | 0 | 0 | 4 |
| GMT 1707 | Business Environment | 2 | 0 | 0 | 2 |
| SCG1735 | Philosophy of Culture | 3 | 0 | 0 | 3 |
| COM 1521 | Communication skills & Ability Enhancement | 0 | 0 | 4 | 2 |
| BAC 1701 | Programming Skills for Decision Making | 3 | 0 | 0 | 3 |
| VAC002 | Innovation Entreprenuership & Sustainability | 2 | 0 | 0 | 2 |
| Semester Credits | 24 |
| Course Code | Course Title | L | T | P | Credits |
|---|---|---|---|---|---|
| FIN 1705 | Basics of Management Accounting | 4 | 0 | 0 | 4 |
| DSC 2704 | Basics of Business Analytics | 4 | 0 | 0 | 4 |
| MKT 2701 | Understanding Consumer | 4 | 0 | 0 | 4 |
| ENP 2701 | Entrepreneurship and Managing Small Businesses | 4 | 0 | 0 | 4 |
| SCG2736 | Culture & Society | 3 | 0 | 0 | 3 |
| COM2521 | Academic Writing | 0 | 0 | 4 | 2 |
| IDP2501/ IDP2502 | Inter-Disciplinary Project I (Developing a Business Model/ Research and Design) | 0 | 1 | 4 | 3 |
| Semester Credits | 24 |
| Course Code | Course Title | L | T | P | Credits |
|---|---|---|---|---|---|
| OPM 1701 | Production & Operations Management | 4 | 0 | 0 | 4 |
| ECO1747 | Macroeconomics Foundations | 4 | 0 | 0 | 4 |
| HRM 2731 | Human Resource Management | 4 | 0 | 0 | 4 |
| ENP2705 | Family Business Management | 4 | 0 | 0 | 4 |
| COM2525 | Workplace Communication | 0 | 0 | 4 | 2 |
| ENV 1702 | Environmental Studies | 2 | 0 | 0 | 2 |
| IDP2503/ IDP2504 | Inter-Disciplinary Project II (Translating a Business Model/ Data Analysis and Publication) | 0 | 1 | 4 | 3 |
| Semester Credits | 23 |
| Course Code | Course Title | L | T | P | Credits |
|---|---|---|---|---|---|
| FIN2732 | Fundamental of Financial Management | 4 | 0 | 0 | 4 |
| FIN 3736 | Corporate Governance Ethics & Social Responsibility | 4 | 0 | 0 | 4 |
| MKT 3708 | Managing Customer Relationship | 4 | 0 | 0 | 4 |
| SMT 3702 | Introduction to Business Strategy | 4 | 0 | 0 | 4 |
| GMT3501 | Summer Internship | 0 | 0 | 8 | 4 |
| Semester Credits | 20 |
| Course Code | Course Title | L | T | P | Credits |
|---|---|---|---|---|---|
| DSC 3703 | Research Methodology | 4 | 0 | 0 | 4 |
| HRM 3711 | Emotional Intelligence | 4 | 0 | 0 | 4 |
| IBS 3709 | International Business | 4 | 0 | 0 | 4 |
| ENP2706 | Franchising & New Business Opportunities | 4 | 0 | 0 | 4 |
| ENP3712 | Creativity and Innovation | 4 | 0 | 0 | 4 |
| Semester Credits | 20 |
| Course Code | Course Title | L | T | P | Credits |
|---|---|---|---|---|---|
| HR/FIN/IB/MKT/ENP/E Com | HR/FIN/IB/OPM/MKT/ENP/E Com Specialisation Elective-1(Major) | 4 | 0 | 0 | 4 |
| HR/FIN/IB/MKT/ENP/E Com | HR/FIN/IB/OPM/MKT/ENP/E Com Specialisation Elective-2(Major) | 4 | 0 | 0 | 4 |
| HR/FIN/IB/MKT/ENP/E Com | HR/FIN/IB/OPM/MKT/ENP/E Com Specialisation Elective-3(Major) | 4 | 0 | 0 | 4 |
| HR/FIN/IB/MKT/ENP/E Com | HR/FIN/IB/OPM/MKT/ENP/E Com Specialisation Elective-4(Major) | 4 | 0 | 0 | 4 |
| HR/FIN/IB/MKT/ENP/E Com | HR/FIN/IB/OPM/MKT/ENP/E Com Specialisation Elective-5(Major) | 4 | 0 | 0 | 4 |
| ENP3706 | Entrepreneurial Finance | 4 | 0 | 0 | 4 |
| Semester Credits | 24 |
| Course Code | Course Title | L | T | P | Credits |
|---|---|---|---|---|---|
| HR/FIN/IB/MKT/ENP/E Com | HR/FIN/IB/OPM/MKT/ENP/E Com Specialisation Elective-6(Major) | 4 | 0 | 0 | 4 |
| HR/FIN/IB/MKT/ENP/E Com | HR/FIN/IB/OPM/MKT/ENP/E Com Specialisation Elective-7(Major) | 4 | 0 | 0 | 4 |
| HR/FIN/IB/MKT/ENP/E Com | HR/FIN/IB/OPM/MKT/ENP/E Com Specialisation Elective-8(Major) | 4 | 0 | 0 | 4 |
| HR/FIN/IB/MKT/ENP/E Com | HR/FIN/IB/OPM/MKT/ENP/E Com Specialisation Elective-9(Major) | 4 | 0 | 0 | 4 |
| HR/FIN/IB/MKT/ENP/E Com | HR/FIN/IB/OPM/MKT/ENP/E Com Specialisation Elective-10(Major) | 4 | 0 | 0 | 4 |
| ENP4501 | Entrepreneurial Project | 4 | 0 | 0 | 4 |
| Semester Credits | 24 |
| Course Code | Course Title | L | T | P | Credits |
|---|---|---|---|---|---|
| Marketing | |||||
| MKT 3702 | Institutional Marketing | 4 | 0 | 0 | 4 |
| MKT 3703 | Fundamentals of Sales and Distribution | 4 | 0 | 0 | 4 |
| MKT 3704 | Foundations of Branding | 4 | 0 | 0 | 4 |
| MKT 3705 | Introduction to Concepts of Services | 4 | 0 | 0 | 4 |
| MKT 3706 | Introduction to Retailing | 4 | 0 | 0 | 4 |
| MKT 3707 | Advertising & Sales Promotion | 4 | 0 | 0 | 4 |
| MKT 3709 | Introduction to Digital Marketing | 4 | 0 | 0 | 4 |
| MKT 3710 | Product Development & Management | 4 | 0 | 0 | 4 |
| MKT3811 | Introduction to AI driven Marketing | 4 | 0 | 0 | 4 |
| MKT4701 | Introduction to Marketing Analytics | 4 | 0 | 0 | 4 |
| Finance | |||||
| FIN 1703 | Principles of Banking and Insurance | 4 | 0 | 0 | 4 |
| FIN 2702 | Stock Market Operations | 4 | 0 | 0 | 4 |
| FIN 3805 | Security Analysis and Portfolio Management | 4 | 0 | 0 | 4 |
| FIN 3702 | Income Tax Planning | 4 | 0 | 0 | 4 |
| FIN 3733 | Financial Markets Institutions and Services | 4 | 0 | 0 | 4 |
| FIN 3807 | International Money and Finance | 4 | 0 | 0 | 4 |
| FIN 3808 | Financial Derivatives | 4 | 0 | 0 | 4 |
| FIN 3806 | Corporate Valuation | 4 | 0 | 0 | 4 |
| FIN 4701 | Finance and the Economy | 4 | 0 | 0 | 4 |
| FIN 3703 | Corporate Taxation | 4 | 0 | 0 | 4 |
| International Business | |||||
| IBS 3702 | Fundamentals of International Trade | 4 | 0 | 0 | 4 |
| IBS 3703 | International Market Research | 4 | 0 | 0 | 4 |
| IBS 3704 | India Global Trade and WTO | 4 | 0 | 0 | 4 |
| IBS 3705 | Global Logistics Management | 4 | 0 | 0 | 4 |
| IBS 3706 | International Trade Documentation | 4 | 0 | 0 | 4 |
| IBS 3707 | International Business Laws | 4 | 0 | 0 | 4 |
| IBS 3708 | International Business Strategy | 4 | 0 | 0 | 4 |
| FIN 3807 | International Money and Finance | 4 | 0 | 0 | 4 |
| IBS 4701 | Cross Cultural Issues in management | 4 | 0 | 0 | 4 |
| IBS 4702 | International Negotiations and Global Sourcing | 4 | 0 | 0 | 4 |
| HRM | |||||
| HRM 4704 | Diversity Management | 4 | 0 | 0 | 4 |
| HRM 4705 | Industrial Relations | 4 | 0 | 0 | 4 |
| HRM 4706 | Performance Management | 4 | 0 | 0 | 4 |
| HRM 4707 | Compensation and Reward Management | 4 | 0 | 0 | 4 |
| HRM 4708 | Organisational Change and Development | 4 | 0 | 0 | 4 |
| HRM 4709 | International Human Resource Management | 4 | 0 | 0 | 4 |
| HRM 4710 | Talent & Competency Management | 4 | 0 | 0 | 4 |
| HRM 4711 | Learning and Development | 4 | 0 | 0 | 4 |
| HRM 4712 | Human Resource Planning | 4 | 0 | 0 | 4 |
| HRM 4713 | HR Analytics | 4 | 0 | 0 | 4 |
| Operations IT and Sypply Chain Management | |||||
| OPM 3701 | Quality Management | 4 | 0 | 0 | 4 |
| OPM 3702 | Service Operations | 4 | 0 | 0 | 4 |
| DSC 3002 | Optimization Model using Spreadsheet | 4 | 0 | 0 | 4 |
| OPM 3704 | Lean Management | 4 | 0 | 0 | 4 |
| OPM 3705 | Materials and Purchasing Management | 4 | 0 | 0 | 4 |
| OPM 3706 | Introduction to Green Supply Chain Management | 4 | 0 | 0 | 4 |
| OPM4702 | Warehouse Planning and Design | 4 | 0 | 0 | 4 |
| OPM3703 | Project Management | 4 | 0 | 0 | 4 |
| ITM3701 | Business Intelligence | 4 | 0 | 0 | 4 |
| OPM 4703 | Logistics Management | 4 | 0 | 0 | 4 |
| Entrepreneurship Competency Builders | |||||
| ENP 3710 | New Venture Planning I | 4 | 0 | 0 | 4 |
| ENP 3703 | Social Entrepreneurship | 4 | 0 | 0 | 4 |
| ENP 2782 | Entrepreneurial Marketing | 4 | 0 | 0 | 4 |
| ENP 3711 | New Venture Planning II | 4 | 0 | 0 | 4 |
| ENP 3707 | Entrepreneurial Behaviour and Learning | 4 | 0 | 0 | 4 |
| ENP 3708 | Innovation | 4 | 0 | 0 | 4 |
| OPM3703 | Project Management | 4 | 0 | 0 | 4 |
| ITM4701 | E-Commerce & Digital Marketing | 4 | 0 | 0 | 4 |
| FIN 3733 | Financial Markets Institutions and Services | 4 | 0 | 0 | 4 |
| ENP 4701 | Entrepreneurial Finance and Fund Raising | 4 | 0 | 0 | 4 |
Career Path
- Business management
- Business development
- Financial Analyst
- Digital Marketing
- Entrepreneurship
- Consultancy
- Banking Executive
- Event Management
- Sales and marketing
- Service Sector
- Process Analyst
- Business Analyst
- HR firms
- Logistics, Operations & Supply Chain
- Research Analyst
- Higher Studies
- Appearing for UPSC, Defence, RBI, SSC, LIC, Banking and allied services exams
Fee Structure
Yearly
| 1st Year | 2nd Year | 3rd Year | 4th Year |
|---|---|---|---|
| ₹3,30,000 | ₹2,80,000 | ₹2,80,000 | ₹2,80,000 |
Semester Wise
| 1st Sem | 2nd Sem | 3rd Sem | 4th Sem | 5th Sem | 6th Sem | 7th Sem | 8th Sem |
|---|---|---|---|---|---|---|---|
| ₹1,90,000 | ₹1,40,000 | ₹1,40,000 | ₹1,40,000 | ₹1,40,000 | ₹1,40,000 | ₹1,40,000 | ₹1,40,000 |
Admission Process
Complete the Application
Appear for Entrance test and interview
Get shortlisted and Received the offer letter
Bachelor of Business Administration / Bachelor of Business Administration (Hons). Admission Requirement
To enrol yourself to the best college for BBA, you must fulfil the below mentioned eligibility criteria:
An applicant should have passed class XII or equivalent (10+2) from a recognized Board (CBSE/ICSE/IB or any other) from any stream.
In addition to marks in the qualifying examinations, the admission will be based on performance in G.D Goenka Aptitudes Test followed by a personal interview.
Specialisation
- Marketing
- Finance
- Human Resource Management
- Entreprenuership
- International Business
- Operations, It & Supply Chain Management
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