Bachelor of Business Administration (BBA)
Duration3 Years / 4 Years
Course Fee11.90 Lakhs
Eligibility10+2 *
The BBA (Bachelor of Business Administration) programme at GD Goenka University, aligned with NEP 2020, is a four-year interdisciplinary undergraduate course designed to develop well-rounded, industry-ready professionals.
Recognised as one of the best BBA universities in Delhi, the programme combines academic excellence with experiential learning to prepare future business leaders.
Designed in accordance with NEP 2020, the programme adopts a holistic, flexible, and industry-oriented approach, ensuring students are well prepared for the challenges of the modern business world. Through interdisciplinary learning, live projects, internships, case-based pedagogy, experiential learning, and rigorous assessment, students develop expertise in their chosen specialisations while strengthening their analytical, leadership, and decision-making abilities. This commitment to quality education has also positioned GD Goenka University among the best BBA colleges in Gurgaon, offering students the knowledge, practical exposure, and industry connections needed to succeed in a dynamic business landscape.
Program Specialisation
- BBA – Marketing
- BBA – Finance
- BBA – Human Resource Management
- BBA – Entreprenuership
- BBA – International Business
- BBA – Artificial Intelligence & Machine Learning
- BBA – Business Analytics
- BBA – Operations & IT Supply Chain Management
- BBA – Digital Marketing
Programme Specific Outcomes (PSO)
PSO 01
Ability to master essential communication skills and express thoughts and ideas effectively
PSO 02
Develop knowledge related to qualitative and quantitative techniques for critical thinking and problem solving
PSO 03
Develop capability to work in diverse functions and demonstrate collaborative behavior.
Programme Outcomes (PO)
Capable of demonstrating comprehensive knowledge and understanding of one or more disciplines.
Capability to apply analytic thought to a body of knowledge.
Capacity to extrapolate from what one has learned and apply their competencies to solve different kinds of non-familiar problems.
Ability to work effectively and respectfully with diverse teams.
Ability to work independently.
Possess knowledge of the values and beliefs of multiple cultures and a global perspective.
Ability to embrace moral/ethical values in conducting one’s life.
Capability for mapping out the tasks of a team or an organization.
Curriculum Details
| Course Code | Course Title | L | T | P | Credits |
|---|---|---|---|---|---|
| FIN1901 | Financial Accounting | 3 | 1 | 0 | 4 |
| GMT1901 | Principles and Practices of Management | 4 | 0 | 0 | 4 |
| HRM1901 | Understanding Organisational Behaviour | 4 | 0 | 0 | 4 |
| GMT1503 | Excel Essentials for Managers* | 0 | 0 | 4 | 2 |
| VAC001 | Design Thinking | 1 | 1 | 0 | 2 |
| COM1532 | Contemporary English Skills | 0 | 2 | 4 | 4 |
| Total Credits | 20 | ||||
| *AI Integrated Courses | |||||
| Course Code | Course Title | L | T | P | Credits |
|---|---|---|---|---|---|
| HRM1902 | Human Resource Management | 4 | 0 | 0 | 4 |
| GMT1902 | Microeconomics for Business | 4 | 0 | 0 | 4 |
| MKT1901 | Marketing Management* | 4 | 0 | 0 | 4 |
| IBS1901 | International Business | 4 | 0 | 0 | 4 |
| BAC1001 | Quantitative Techniques for Business* | 1 | 0 | 2 | 2 |
| VAC003 | Environmental Studies | 2 | 0 | 0 | 2 |
| Total Credits | 20 | ||||
| *AI Integrated Courses | |||||
| Course Code | Course Title | L | T | P | Credits |
|---|---|---|---|---|---|
| BAC2901 | Basics of Business Analytics | 3 | 1 | 0 | 4 |
| FIN2901 | Principles of Financial Management | 3 | 1 | 0 | 4 |
| OPM2901 | Operations Management* | 3 | 1 | 0 | 4 |
| *Elective to be decided based on number of students opting the specialisation(s). | Based on Elective | 4 | |||
| VAC004 | Introduction to Indian Knowledge System | 2 | 0 | 0 | 2 |
| IDP2501/ IDP2502 | Inter-Disciplinary Project I (Developing a Business Model/ Research and Design) | 0 | 1 | 4 | 3 |
| TRA2503 | Aptitude Building and Placement Readiness Program - I | Audit Course | |||
| Total Credits | 21 | ||||
| *AI Integrated Courses | |||||
| Course Code | Course Title | L | T | P | Credits |
|---|---|---|---|---|---|
| GMT2901 | Macroeconomic Foundations | 4 | 0 | 0 | 4 |
| *Elective to be decided based on number of students opting the specialisation(s). | Based on Elective | 4 | |||
| LAW1795 | Business Law | 4 | 0 | 0 | 4 |
| GMT2902 | Strategic Management* | 4 | 0 | 0 | 4 |
| GMT2903 | Understanding Self and Others | 0 | 0 | 4 | 2 |
| VAC005 | AI in Management* | 0 | 0 | 2 | 1 |
| IDP2503/ IDP2504 | Inter-Disciplinary Project II (Translating a Business Model/ Data Analysis and Publication) | 0 | 1 | 4 | 3 |
| Total Credits | 22 | ||||
| *AI Integrated Courses | |||||
| Course Code | Course Title | L | T | P | Credits |
|---|---|---|---|---|---|
| *Elective to be decided based on number of students opting the specialisation(s). | Based on Elective | 4 | |||
| ENP3901 | Entrepreneurship and Managing Small Business | 4 | 0 | 0 | 4 |
| ENP3902 | Digital Transformation and Innovation | 4 | 0 | 0 | 4 |
| HRM3901 | Dynamics of Leadership: Wisdom from Epic Tales | 3 | 0 | 0 | 3 |
| COM1533 | Business Communication | 0 | 2 | 4 | 4 |
| GMT3502 | Summer Internship | 0 | 0 | 4 | 2 |
| Total Credits | 21 | ||||
| *AI Integrated Courses | |||||
| Course Code | Course Title | L | T | P | Credits |
|---|---|---|---|---|---|
| HRM3902 | Emotional Intelligence | 3 | 1 | 0 | 4 |
| *Elective to be decided based on number of students opting the specialisation(s). | Based on Elective | 4 | |||
| ENP3903 | Entrepreneurial Finance | 4 | 0 | 0 | 4 |
| ENP3904 | Franchising & New Business Opportunities | 4 | 0 | 0 | 4 |
| SCG1505 | Social Work | 0 | 0 | 6 | 3 |
| VAC006 | Health and Fitness | 0 | 0 | 2 | 1 |
| TRA3501 | Career Readiness and Skill Advancement Program | Audit Course | |||
| Total Credits | 20 | ||||
| *AI Integrated Courses | |||||
| Course Code | Course Title | L | T | P | Credits |
|---|---|---|---|---|---|
| HRM4901 | Human Values and Professional Ethics | 4 | 0 | 0 | 4 |
| *Elective to be decided based on number of students opting the specialisation(s). | Based on Elective | 4 | |||
| *Elective to be decided based on number of students opting the specialisation(s). | Based on Elective | 4 | |||
| *Elective to be decided based on number of students opting the specialisation(s). | Based on Elective | 4 | |||
| ENP4901 | Creativity and Innovation | 4 | 0 | 0 | 4 |
| Total Credits | 20 | ||||
| *AI Integrated Courses | |||||
| Course Code | Course Title | L | T | P | Credits |
|---|---|---|---|---|---|
| *Elective to be decided based on number of students opting the specialisation(s). | Based on Elective | 4 | |||
| *Elective to be decided based on number of students opting the specialisation(s). | Based on Elective | 4 | |||
| *Elective to be decided based on number of students opting the specialisation(s). | Based on Elective | 4 | |||
| ENP4501 | Entrepreneurial Project | 0 | 0 | 8 | 4 |
| Total Credits | 16 | ||||
| *AI Integrated Courses | |||||
| Course Code | Course Title | L | T | P | Credits |
|---|---|---|---|---|---|
| Marketing | |||||
| MKT2901 | Consumer Behaviour and Insights | 4 | 0 | 0 | 4 |
| MKT2902 | Marketing of Services | 4 | 0 | 0 | 4 |
| MKT3901 | Integrated Marketing Communications Management | 4 | 0 | 0 | 4 |
| MKT3902 | Brand Management | 4 | 0 | 0 | 4 |
| MKT4901 | Sales & Distribution Management | 4 | 0 | 0 | 4 |
| MKT4902 | Digital Marketing Strategies | 3 | 1 | 0 | 4 |
| MKT4903 | New Product Development | 4 | 0 | 0 | 4 |
| MKT4904 | Artificial Intelligence & Marketing* | 3 | 1 | 0 | 4 |
| MKT4905 | Omnichannel Retail Strategy | 4 | 0 | 0 | 4 |
| MKT4001 | Marketing Data Analytics | 2 | 0 | 4 | 4 |
| Finance | |||||
| FIN2902 | Financial Markets Institutions and Services | 4 | 0 | 0 | 4 |
| FIN2903 | Principles of Banking and Insurance* | 4 | 0 | 0 | 4 |
| FIN3901 | Stock Market Operations | 4 | 0 | 0 | 4 |
| FIN3902 | Finance and Economy | 3 | 1 | 0 | 4 |
| FIN4901 | Investment Banking Essentials/Mergers and Acquisitions | 4 | 0 | 0 | |
| FIN4902 | Security Analysis and Portfolio Management | 3 | 1 | 0 | 4 |
| FIN4903 | Financial Derivatives | 3 | 1 | 0 | 4 |
| FIN4904 | Corporate Valuation | 3 | 1 | 0 | 4 |
| FIN4905 | International Money and Finance | 4 | 0 | 0 | 4 |
| FIN4001 | Fintech and Financial Analytics* | 3 | 0 | 2 | 4 |
| International Business | |||||
| IBS2901 | International Trade: Policies & Strategies | 4 | 0 | 0 | 4 |
| IBS2902 | International Market Research | 4 | 0 | 0 | 4 |
| IBS3901 | India’s Integration with Global Economy | 4 | 0 | 0 | 4 |
| IBS3902 | International Trade Documentation | 4 | 0 | 0 | 4 |
| IBS4901 | Global Logistics Management | 4 | 0 | 0 | 4 |
| IBS4902 | International Business Laws | 4 | 0 | 0 | 4 |
| IBS4903 | Trade Blocs and Regional Economic Integration | 4 | 0 | 0 | 4 |
| IBS4904 | Cross Cultural Issues in Management | 4 | 0 | 0 | 4 |
| IBS4905 | International Negotiations and Global Sourcing | 4 | 0 | 0 | 4 |
| FIN4905 | International Money and Finance | 4 | 0 | 0 | 4 |
| HRM | |||||
| HRM2901 | Strategic Workforce Planning | 4 | 0 | 0 | 4 |
| HRM2902 | Talent Management* | 4 | 0 | 0 | 4 |
| HRM3903 | Organisational Learning and Development | 4 | 0 | 0 | 4 |
| HRM3904 | Performance Management | 4 | 0 | 0 | 4 |
| HRM4903 | Compensation and Reward Management | 4 | 0 | 0 | 4 |
| HRM4904 | Diversity Management | 4 | 0 | 0 | 4 |
| HRM4905 | Industrial Relations | 4 | 0 | 0 | 4 |
| HRM4906 | International Human Resource Management | 4 | 0 | 0 | 4 |
| HRM4907 | AI in Human Resource Management* | 4 | 0 | 0 | 4 |
| HRM4001 | HR Analytics | 2 | 0 | 4 | 4 |
| Operations and Supply Chain Management | |||||
| OPM2902 | Supply Chain Management | 3 | 1 | 0 | 4 |
| OPM2903 | Project Management | 3 | 1 | 0 | 4 |
| OPM3901 | Lean Management | 3 | 1 | 0 | 4 |
| OPM3902 | Logistics Management | 3 | 1 | 0 | 4 |
| OPM4901 | Service Operations Management | 3 | 1 | 0 | 4 |
| OPM4902 | Production and Planning Management | 3 | 1 | 0 | 4 |
| OPM4903 | Total Quality Management (TQM) | 3 | 1 | 0 | 4 |
| OPM4904 | Transportation and Distribution Management | 3 | 1 | 0 | 4 |
| OPM4905 | Computer-Aided Design and Manufacturing | 3 | 1 | 0 | 4 |
| OPM4906 | IT Applications in SCM | 3 | 1 | 0 | 4 |
| Analytics | |||||
| BAC2001 | Database Management System | 2 | 0 | 4 | 4 |
| BAC2902 | Data Mining and Warehouse | 3 | 1 | 0 | 4 |
| BAC3901 | Generative AI and Large Language Model* | 3 | 1 | 0 | 4 |
| BAC3902 | Decision Analysis Techniques | 3 | 1 | 0 | 4 |
| BAC4901 | Knowledge Management and Big Data Analysis | 3 | 1 | 0 | 4 |
| BAC4902 | Business Systems Analysis and Design | 3 | 1 | 0 | 4 |
| BAC4001 | Pricing Analytics | 2 | 0 | 4 | 4 |
| MKT4001 | Marketing Data Analytics | 2 | 0 | 4 | 4 |
| FIN4001 | Fintech and Financial Analytics | 3 | 0 | 2 | 4 |
| HRM4001 | HR Analytics | 2 | 0 | 4 | 4 |
| Digital Marketing | |||||
| MKT2903 | E-Commerce Management & Marketing | 4 | 0 | 0 | 4 |
| MKT2904 | Internet & Web Technologies | 4 | 0 | 0 | 4 |
| MKT3903 | Website Development & CMS | 3 | 1 | 0 | 4 |
| MKT3904 | User Interface (UI/UX) Design | 3 | 1 | 0 | 4 |
| MKT4906 | Data Analytics for Digital Marketing | 3 | 1 | 0 | 4 |
| MKT4902 | Digital Marketing Strategies | 4 | 0 | 0 | 4 |
| MKT4907 | SEO and SEM | 3 | 1 | 0 | 4 |
| MKT4904 | Artificial Intelligence & Marketing* | 3 | 1 | 0 | 4 |
| MKT4908 | Digital Advertising & Media Planning | 4 | 0 | 0 | 4 |
| MKT4909 | Social Media & Web Analytics | 3 | 1 | 0 | 4 |
| Elective Credits | 40* | ||||
| *AI Integrated Courses | |||||
| Code | Description | Break Up | Credits |
|---|---|---|---|
| DSC | Discipline Specific Courses | 23 courses of 4 credits each (13 Core Courses & 10 Discipline Specific Courses) | 92 |
| MIC | Minor Courses | 8 courses of 4 credits each | 32 |
| MDC | Multidisciplinary Courses | 3 Courses (2 of 3 credits and 1 of 2 credits) | 8 |
| AEC | Ability Enhancement Courses | 2 courses of 4 credits each | 8 |
| SEC | Skill Enhancement Courses | 4 courses (2 courses of 3 credits each & 2 courses of 2 credits each) | 10 |
| VAC | Value Added Courses | 5 courses (3 courses of 2 credits each & 2 courses of 1 credit each) | 8 |
| Internship | Internship | 2 | |
| Audit Courses for Career Readiness | 2 Non-Credit Courses | ||
| Total Credits | 160 | ||
Career Path
- Business management
- Business development
- Financial Analyst
- Digital Marketing
- Entrepreneurship
- Consultancy
- Banking Executive
- Event Management
- Sales and marketing
- Service Sector
- Process Analyst
- Business Analyst
- HR firms
- Logistics, Operations & Supply Chain
- Research Analyst
- Higher Studies
- Appearing for UPSC, Defence, RBI, SSC, LIC, Banking and allied services exams
Fee Structure
Yearly
| 1st Year | 2nd Year | 3rd Year | 4th Year |
|---|---|---|---|
| ₹3,35,000 | ₹2,85,000 | ₹2,85,000 | ₹2,85,000 |
Semester Wise
| 1st Sem | 2nd Sem | 3rd Sem | 4th Sem | 5th Sem | 6th Sem | 7th Sem | 8th Sem |
|---|---|---|---|---|---|---|---|
| ₹1,92,500 | ₹1,42,500 | ₹1,42,500 | ₹1,42,500 | ₹1,42,500 | ₹1,42,500 | ₹1,42,500 | ₹1,42,500 |
Admission Process
01
Complete the Application
02
Appear for Entrance test and interview
03
Get shortlisted and Received the offer letter
Bachelor of Business Administration / Bachelor of Business Administration (Hons). Admission Requirement
To enrol yourself to the best college for BBA, you must fulfil the below mentioned eligibility criteria:
An applicant should have passed class XII or equivalent (10+2) from a recognized Board (CBSE/ICSE/IB or any other) from any stream.
In addition to marks in the qualifying examinations, the admission will be based on performance in G.D Goenka Aptitudes Test followed by a personal interview.
About Us