B.Des. (Hons.) Product & Service Design
Duration4 Years
Course Fee24 Lakhs
The Bachelor of Design (Hons.) in Product & Service Design at UID is developed in alignment with Rubika ISD’s internationally benchmarked design pedagogy, offering a studio-led, systems-oriented, and industry-integrated learning experience.
Rooted in indigenous knowledge systems, human-centred design, and systems thinking, students engage with emergent technologies such as generative AI, additive manufacturing, and digital platforms to create sustainable, ethical, and user-centric solutions. Through collaborative, project-based studios inspired by real-world service ecosystems, learners develop solutions that balance desirability, feasibility, and viability.
Curriculum Details
The program encourages a spirit of “learn by doing,” involving creativity, critical thinking and practical problem solving. Pupils become immersed in materials, tools and digital tech so they can develop an understanding of how design impacts individuals and the wider world.
Key areas of learning include:
- Design Research & Strategic Thinking
- Product Innovation & Prototyping
- Systems Design & Sustainability
- Innovation & Entrepreneurship
- Digital Design Tools & Rapid Prototyping
- User Experience (UX) for Products and Services
- Service Design & Customer Journey Mapping
- Materials & Manufacturing Processes
- Ergonomics & Human Factors
- Digital Design & 3D Modeling
- Prototyping & Rapid Product Development
Fee Structure
Yearly
| 1st Year | 2nd Year | 3rd Year | 4th Year |
|---|---|---|---|
| ₹6,00,000 | ₹6,00,000 | ₹6,00,000 | ₹6,00,000 |
Semester Wise
| 1st Sem | 2nd Sem | 3rd Sem | 4th Sem | 5th Sem | 6th Sem | 7th Sem | 8th Sem |
|---|---|---|---|---|---|---|---|
| ₹3,00,000 | ₹3,00,000 | ₹3,00,000 | ₹3,00,000 | ₹3,00,000 | ₹3,00,000 | ₹3,00,000 | ₹3,00,000 |
Career Prospects
When they graduate, students have become versatile professionals prepared to innovate in sectors as varied as consumer goods and furniture to digital platforms and public systems. They know how to design user experiences that really matter, be these through physical or service-based design.
Career pathways include:
- Service Designer
- Product Manager
- Product Designer
- Product Visualizer
- UX Strategist
- Sustainability Designer
- CMF Designer
- Product Development Specialist
- Product Systems Designer
About Us