B. Design (Hons.) AI in Creative Practice
UID’s AI in Creative Practice programme is the world’s first at art and design university level that explores the fusion of art, design and artificial intelligence.
It enables students to probe how intelligent systems can enhance human creativity—redefining the way we design, visualize, and express our creative ideas. The course mixes design thinking with computational creativity to prepare graduates to work across varied creative industries where AI-driven tools are reshaping aesthetics, storytelling, and even the very notion of innovation. Students graduate as hybrid thinkers, part next-gen designer, part strategic technologist, prepared to drive creative innovation in today’s digital reality.
Curriculum Details
The program merges human-centered design, digital arts and machine intelligence; students experiment with data, algorithms and generative systems.
Key areas of learning include:
- Design Thinking & Creative Coding
- Machine Learning for Designers
- Generative Art & Computational Creativity
- AI-Driven Visual Communication
- Human–AI Interaction & Ethics
- Data Visualization & Storytelling
- Creative Automation & Workflow Design
- Spatial Computing: Digital Fabrication, AR / VR & Mixed Reality
- Speculative Design & Future Scenarios
Career Prospects
Graduates of the program will find themselves leading a world that is ever-changing at the nexus of creative-tech in design, media, tech, and innovation. Potential roles include:
- Design Technology Specialist / AI Design Computational Designer
- Generative Artist / Creative Technologist
- UX Designer for Intelligent Systems
- Data Visualization Designer
- AI Content Strategist / Experience Designer
- Researcher in Creative AI
- Entrepreneur in Emerging Media & Design-Tech Startups
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