M. Design –AI in Creative Practice
The Master’s Programme in AI in Creative Practice at UID is an advanced, cutting-edge programme addressing design intelligence, computation, and creativity.
It prepares students to unleash the potential of Artificial Intelligence as a collaborator, co-creator and creative partner—challenging new ways to design, tell stories and innovate. The program fosters interdisciplinary and speculative thinking, combining technical expertise in computation with critical and ethical reflection to enable designers to lead at the forefront of human–machine co-creation across industries such as media, communication, design research and innovation strategy.
Curriculum Details
The curriculum integrates design research, computational thinking and creative activity to encourage multidisciplinary experimentation across architecture, design and interactive technologies.
Key areas of learning include:
- Computational Design & Generative Systems
- Machine Learning & Neural Networks for Creative Practice
- Human–AI Collaboration & Ethics
- Data-Driven Storytelling & Experience Design
- AI for Visual, Spatial and Interactive Media
- Speculative & Critical Design
- Creative Coding & Algorithmic Art
- Emerging Technologies: AR/VR, XR & Mixed Reality
- Design Research, Futures Thinking & Innovation Strategy
Career Prospects
Graduates go on to become leaders in the rapidly evolving convergence between creativity and technology—working in design innovation at studios, tech companies, and research labs.
Career opportunities include:
- Creative Technologist / Computational Designer
- AI Experience Designer / Innovation Strategist
- Researcher in Creative AI & Design Futures
- Digital Art Director / Media Designer
- Entrepreneur in Creative-Tech Startups
- Consultant in Human–AI Design Systems
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