Bachelor of Design (Hons.)
(with Specialization in Product & Service Design)
Product & Service Design UID’s program in Product & Service Design gives you the tools and knowledge to drive innovation forward in business areas
It educates designerly thinkers who can produce and deliver products (physical) and services (immaterial) in response to complex human needs, which correspondingly break the boundaries between design, technology, and business. The program fosters experimentation, systems thinking, and sustainable innovation — students learn to design not just objects but experiences that enhance life.
Curriculum Details
The program encourages a spirit of “learn by doing,” involving creativity, critical thinking and practical problem solving. Pupils become immersed in materials, tools and digital tech so they can develop an understanding of how design impacts individuals and the wider world.
Key areas of learning include:
- Design Thinking & Human-Centered Innovation
- Product Form, Function & Ergonomics
- Material Exploration & Manufacturing Processes
- Service Design & Experience Mapping
- Design and 3D Modelling Solutions (CAD), Product Design and Development, Rapid Prototyping
- Sustainability, Design Strategy & Systems from the Copenhagen Institute of Interaction Design
Career Prospects
When they graduate, students have become versatile professionals prepared to innovate in sectors as varied as consumer goods and furniture to digital platforms and public systems. They know how to design user experiences that really matter, be these through physical or service-based design.
Career pathways include:
- Product Designer / Industrial Designer
- Service Designer / Experience Designer
- Design Researcher / Innovation Consultant
- UX / UI Designer
- Design Strategy, Design Entrepreneurialism in Creative Industries
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