BBA – Digital Marketing
Digital marketing electives play a crucial role in making BBA graduates industry-ready by equipping them with practical,
Technology-driven marketing skills that are essential in today’s business environment. Digital marketing is one of the fastest-growing career fields. Related skills are highly demanded across industries including retail, banking, media, startups, and e-commerce.Hence proposed electives which adds to their employability are:
Electives
Digital Marketing Analytics - Introduction to digital metrics & KPIs, Web analytics concepts, Data collection & tracking methods, Campaign performance measurement, Dashboard creation & reporting
AI in Digital Marketing - Introduction to AI & Machine Learning in marketing, Predictive analytics, Customer segmentation using AI, Marketing automation, Chatbots & conversational marketing, AI-powered personalization, Programmatic advertising
Performance Marketing - Fundamentals of performance marketing, Paid search & display advertising, social media advertising, Affiliate marketing, Conversion rate optimization (CRO) Campaign budgeting & bidding strategies, ROI, ROAS, CPA analysis, Platforms like Google Ads and Meta
SEO & SEM - Keyword research & analysis, On-page SEO techniques, Off-page SEO & link building, Technical SEO, Search engine algorithms (e.g., Google), Paid search campaigns Quality Score & bidding strategies
Digital Advertising & Media Planning – Types of digital ads (display, video, native), Media planning process, Audience targeting strategies, Budget allocation & media mix, Programmatic advertising, Ad scheduling & campaign management, Performance tracking & optimization, Platforms. such as YouTube and Meta
Tools & Software
SEMrush, Ahrefs,Google ads,Hubspot,Meta ads,Google analytics,Google display network,Nielsen
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