M.A. Luxury Brand & Management
UID’s M.A. in Luxury & Brand Management is built for aspiring leaders aiming to influence the global luxury industry. The program blends strategic thinking, creativity, and cultural insight to explore how luxury brands are developed, nurtured, and innovated.
Students trace the evolution of luxury—from heritage craftsmanship to sustainability and digital innovation. They gain immersive experience across fashion, beauty, automobiles, hospitality, jewelry, and lifestyle sectors through case studies, live projects, and industry exposure.
Curriculum Details
This curriculum integrates business insight, creative sensibility, and brand strategy.
Core areas of study include:
- Principles of Luxury & Consumer Psychology
- Brand Building, Strategy & Communication
- Retail Experience & Service Design
- Digital Transformation in Luxury
- Market Research & Trend Forecasting
- Sustainable & Ethical Luxury Practices
- Luxury Entrepreneurship & Global Business Strategy
- Capstone Project / Industry Internship
Career Prospects
Graduates become strategic professionals capable of leading high-value luxury brands. Potential career paths include:
- Brand Manager / Luxury Marketing Specialist
- Retail & Merchandising Manager
- Client Relations & Customer Experience Head
- Luxury Communications / PR Consultant
- Market Analyst / Trend Forecaster
- Entrepreneur in Fashion, Lifestyle, or Luxury Services
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