News

Key Highlights of the Event

• Introduction to hospitality marketing fundamentals
• Understanding market segmentation and customer insights
• Importance of branding and market positioning
• Strategies for promoting weddings and social events
• Practical insights into modern hospitality marketing practices

Chief Guest / Guest Speaker

Ms. Ritika Paffett

Director of Marketing, Pullman

Event Date and Venue

• Date: 29th July 2026
• Venue: LE CORDON BLEU, GD Goenka University

Brief Event Description

Ms. Ritika Paffett, Director of Marketing at Pullman, conducted an engaging and insightful session for BBHM students on modern hospitality marketing. She introduced the fundamentals of market segmentation and explained how hotels identify customer groups to develop effective marketing strategies. The session also highlighted the importance of branding, market positioning, and promotional strategies for weddings and social events through targeted campaigns and partnerships. Students gained practical industry knowledge and a deeper understanding of contemporary marketing practices in the hospitality sector.