News

School / Centre / Department Name: Le Cordon Bleu, School of Hospitality & Tourism (SOHT)

Dean: Prof. Rajiv Gulshan

Key Highlights of the Event

• Specialised beverage workshop conducted by Smoked Lab Vodka.
• Interaction with members of the Marketing Team, the Brand Ambassador, and the Head Mixologist.
• Introduction to the brand, its product portfolio, and market positioning.
• Demonstration of selected cocktail preparations.
• Exposure to professional mixology techniques, beverage presentation, and creative preparation.
• Insights into contemporary beverage trends, brand communication, and industry practices.

Event Date and Venue

• Date: 30 September 2026
• Venue: DoubleTree by Hilton, Sector 46, and DoubleTree by Hilton, Baani Square, Gurugram

Brief Event Description

Le Cordon Bleu, School of Hospitality & Tourism (SOHT), GD Goenka University, organised a specialised beverage and mixology workshop conducted by Smoked Lab Vodka, offering students valuable exposure to the contemporary beverage industry. The session was led by members of the brand’s Marketing Team, the Brand Ambassador, and the Head Mixologist, who introduced students to the brand, its product portfolio, and its positioning within the beverage market. The workshop featured demonstrations of selected cocktail preparations, allowing students to observe professional mixology techniques, beverage presentation, and creative approaches to preparation. The interactive session helped students connect theoretical learning with practical industry applications while gaining insights into beverage trends, brand communication, and professional mixology practices.