Empowering Management Professionals with Knowledge, Skills, and Global Vision
Dr. Anureet Kaur
Area Chair - Marketing, Associate Professor
Qualification
B.A. (Hons.) Economics, Masters in Business Administration,Ph.D Marketing
College/University
Delhi University, GGS IP University
She has presented research papers in international and national conferences and published articles in international journals. Prior to taking the current role in 2017, Anureet was associated with GD Goenka World Institute, Lancaster University teaching Lancaster University courses in marketing for the award of Lancaster Degree. An effective communicator with exceptional relationship management skills with ability to relate to the trainees & students. Apart from teaching she handles responsibility of Marketing area chair and is also the PhD Program Leader for School of Management.
Publications
Sharma, A & Kaur A. (2025), Consumer Behavior Towards Use of Immersive Technologies in the Retail Sector: A Descriptive Literature Review , Asian And Pacific Economic Review, Vol. 18, No. (1s), 35-57, 1000-6052, (ABDC-C).
Kant A.& Kaur A. (2025), Leadership and Innovation Challenges in Adoption of Sustainable Packaging, Journal of Informatics Education and Research, Volume5, Issue 1, 1526-4726 (ABDC-C) https://doi.org/10.52783/jier.v5i1.2081
Anil Kant, Anureet Kaur. (2025). Marketing & Technological Challenges in adopting Sustainable Packaging: A Conceptual Framework. European Economic Letters (EEL), 15(1), 2752-2765. (ABDC-C) https://doi.org/10.52783/eel.v15i1.2669
Sushila K., Minakshi, Kaur A., et al. (2024) Knowledge, Awareness and Prevalence of Anemia among Female in Rural Haryana -An Observational Study, African Journal of Biological Sciences, Volume 6, Issue -15 3222-3232. (SCOPUS) doi: 10.48047/AFJBS.6.15.2024.3222-3232
Minakshi, Kaur A. et al, (2024), Understanding the Prevalence of Anaemia in India: A Review of Key Insights, African Journal of Biomedical Research, Vol. 27(3s) (October 2024); 6778-6783. (SCOPUS).
Arora D, Kaur A., (2023) Consumer Perception and Online Grocery Shopping:(An Empirical Study), Journal of Namibian Studies, 33 S2 (2023): 5998-6018ISSN: 2197-5523 (online). (SCOPUS).
Gupta, A., Pandey, A., Kaur, A., & Bansal, P. (2023). Resilience of healthcare systems and pandemics: a systematic literature review. International Journal of Behavioural and Healthcare Research, 9(1), 29-43. .(SCOPUS).
Gupta, A., Pandey A., Kaur, A. Agarwal, P. (2023). “Health Care Systems during Pandemic: Role of Government and Regulatory Authorities”, Journal of Indian Medical Association, Vol 121, No 8, August 2023 pp 88-90. ISSN: 0019-5847. .(SCOPUS).
Kaur, A. (2019) Effect of Technology Trust, Self -Efficacy and Technology Anxiety on Intention to Use Self Service Technology: A Study of e-ticketing Service of Indian Railways. DIAS Technology Review, Vol 16(1), April 2019-September 2019, 12-19.
Handa, M. & Kaur, A., (2018) Role of Personal Factors in Consumer Intention to Use Self Service Technology, specifically Mobile Banking’, Asia Pacific Journal of Research, Vol 1(LVIV), pp. 116-125
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