The department focuses on providing students with a comprehensive understanding of marketing principles, strategies, and their application in the real world. Some key objectives for this area are to impart knowledge in the area of Understanding Marketing Fundamentals, developing analytical skills, understanding consumer behavior, digital marketing and technology integration and ethical and sustainable marketing.
HoD's Message
Welcome to the Department of Marketing Area
Marketing is more than a discipline; it is the art of connecting ideas, products, and people. At the School of Management, the Marketing Area encourages exploration of consumer insights, digital ecosystems, and strategic thinking. Through interactive learning, industry engagements, and initiatives such as the Marketing Club, students experience marketing beyond textbooks—where creativity meets analytics.
The faculty brings together research expertise and real world exposure to guide students in building agile, ethical, and future ready marketing mindsets. May this journey spark curiosity, sharpen skills, and open pathways to leadership in a dynamic marketplace.
Warm Regards,
Dr. Anureet Kaur
Area Chair – Marketing
Highlights
Students club and Societies
The Marketing Club in School of Management aims to provide students with opportunities to learn and apply marketing skills outside the classroom. It aims at enhance students' knowledge and practical skills in marketing strategies, digital marketing, branding, consumer behavior, market research, and sales techniques. It gives networking opportunities between students, marketing professionals, alumni, and industry experts through guest lectures, workshops, seminars, and networking events.
The department focuses on providing students with a comprehensive understanding of marketing principles, strategies, and their application in the real world. Some key objectives for this area are to impart knowledge in the area of Understanding Marketing Fundamentals, developing analytical skills, understanding consumer behavior, digital marketing and technology integration and ethical and sustainable marketing.
Highlights
Events specific to the departments/specialization
- Guest lecture Anil Kant
- Marketing Guest Lecture By Mr. Dheeresh Malhotra
- Training session on CMIE’s Prowess Database
- Symposium Titled "Diversity To Belongingness: Redefining Inclusion In The Modern Workplace
B.Com. (Hons.)
- Foundations of Marketing
BBA
- Fundamentals of Marketing
- Understanding Consumer
- Managing Customer Relationship
- Institutional Marketing
- Fundamentals of Sales and Distribution
- Foundations of Branding
- Introduction to Concepts of Services
- Introduction to Retailing
- Introduction to Digital Marketing
- Advertising & Sales Promotion
- Managing Customer Relationship
- Product Development & Management
- Introduction to AI driven Marketing
- Introduction to Marketing Analytics
MBA
- Marketing Management
- Digital Marketing
- Business to Business Marketing
- Sales and Distribution Management
- Consumer Behaviour
- Marketing Analytics
- Customer Relationship Management
- Brand Development and Management
- Artificial Intelligence Driven Marketing
Vision
To prepare globally competent management professionals by imparting quality education and enabling research in business, management and entrepreneurship for sustainable growth and development.
B.Com. (Hons.)
- Foundations of Marketing
BBA
- Fundamentals of Marketing
- Understanding Consumer
- Managing Customer Relationship
- Institutional Marketing
- Fundamentals of Sales and Distribution
- Foundations of Branding
- Introduction to Concepts of Services
- Introduction to Retailing
- Introduction to Digital Marketing
- Advertising & Sales Promotion
- Managing Customer Relationship
- Product Development & Management
- Introduction to AI driven Marketing
- Introduction to Marketing Analytics
MBA
- Marketing Management
- Digital Marketing
- Business to Business Marketing
- Sales and Distribution Management
- Consumer Behaviour
- Marketing Analytics
- Customer Relationship Management
- Brand Development and Management
- Artificial Intelligence Driven Marketing
- B.Tech. in Civil Engineering - Smart Infrastructures in Association with L&T
- B.Tech Computer Science and Engineering
- B. Tech. in Electronics and Communication Engineering with Specialization in Internet of Things in Association with BOSCH
- B.A. (Hons.) Psychology
- BA LL.B (Hons.)
- B.Sc. (Hons.) Agriculture
- M.Sc. Agriculture
- MBA in Agriculture Business Management
- Ph.D SoAS Full Time
- Ph.D SoAS Part Time
- M.Tech in Aerospace Engineering
- B.Sc. (Hons. *) Forensic Science
- B.Sc. (Hons. *) Microbiology
- B.Sc. (Hons. *) Biotechnology
- B. Tech. in Electronics and Communication Engineering with Specialization in Biomedical Engineering in Association with BOSCH
- BCA# with specialization in Data Analytics in Association with Microsoft
- BCA # with specialization in Machine Learning in Association with Microsoft
- M.Sc. - Forensic Science
- M.Sc. - Microbiology
- M.Sc. - Biotechnology
- Master of Computer Applications with Curriculum Aligned to NVIDIA Deep Learning Institute (DLI)
- Ph.D SoES Full Time
- Ph.D SoES Part Time
- BBA LL.B (Hons.)
- LLB (Hons.)
- LLM
- Ph.D Full Time
- Ph.D Part Time
- BBA (Hons.) in Hospitality Management
- BA (Hons.) in Culinary Arts
- MBA in Hospitality & Tourism
- Ph.D SoHT Full Time
- Ph.D SoHT Part Time
- Bachelor of Business Administration / Bachelor of Business Administration (Hons).
- Bachelor of Commerce / Bachelor of Commerce (Hons.)
- Master of Business Administration (MBA)
- Ph.D SOM Full Time
- Ph.D SOM Part Time
- Bachelor of Pharmacy
- Master of Pharmacy in Pharmaceutics
- Master of Pharmacy in Pharmacology
- Master of Pharmacy in Pharmaceutical Chemistry
- Masters of Pharmacy in Pharmacognosy
- Bachelor of Physiotherapy
- Master of Physiotherapy (Neurology / Orthopaedics)
- Master of Arts in Psychology
- Ph.D in Psychology Full Time
- Ph.D in Psychology Part Time
- B.Tech Fire and Safety Engineering
- M.Tech Health, Safety & Environmental Engineering (Full time)
- M.Tech Health, Safety & Environmental Engineering (Part-time)
- M.Tech Environmental Engineering
- M.Tech Environmental Engineering
- Ph.D CFE FT
- Ph.D CFE PT
- Bachelor of Design (Hons.)
- MBA - (ESG & Sustainability Management)
- Advance Diploma In Industrial Safety
- Certificate in ESG & Sustainability
- BSc. Clinical Psychology (Hons)*
- Professional Diploma in Clinical Psychology*
- Master of Arts in Clinical Psychology**
- B.Sc. Nursing (Bachelor of Science in Nursing)
- Ph.D SoHAS Full Time
- Pharm D (Doctor of Pharmacy)
- Ph.D SoHAS Part Time
- Bachelor of Optometry (B.OPT)
- Master of Optometry (M. Optometry)
- B.Tech. in Computer Science and Engineering with Curriculum Aligned to NVIDIA Deep Learning Institute (DLI)
- B.Tech. in Artificial Intelligence and Machine Learning (AI/ML) with Curriculum Aligned to NVIDIA Deep Learning Institute (DLI)
- B.Tech. in Data Science with Curriculum Aligned to NVIDIA Deep Learning Institute (DLI)
- B.Tech. in Artificial Intelligence and Data Science with Curriculum Aligned to NVIDIA Deep Learning Institute (DLI)
- B.Tech. in Cyber Security with Curriculum Aligned to CompTIA
- B.Tech. in Mechanical Engineering with specialization in Electric Vehicles
- B. Tech. in Aerospace Engineering
- Masters In Public Health
- B.Tech Aerospace Engineering Program
- B.Tech Aerospace Engineering with Pathway to Pilot Program
- M. Tech in Aerospace Engineering
- Ph.D in Aerospace Engineering
- Bachelor of Design (Hons.)
- Bachelor of Design (Hons.)
- Bachelor of Design (Hons.)
- Bachelor of Design (Hons.)
- Bachelor of Design (Hons.)
- Bachelor of Design (Hons.)
- Bachelor of Design (Hons.)
- Bachelor of Design (Hons.)
- Bachelor of Design (Hons.)
- Bachelor of Design (Hons.)
- Bachelor of Design (Hons.)
- M.Des. Visual Experiential Design
- M.Des. Industrial Design
- M.Des. Interior & Architecture Design
- Bachelor of Design (Hons)
- Master of Design (M.Design)
- Ph.D Design
- M.Sc. in Agriculture (Agronomy)
- M.Sc. in Agriculture (Genetics and Plant Breeding)
- M.Sc. in Horticulture (Vegetable Science)
- M.Sc. in Agriculture (Agricultural Extension Education)
- M.Sc. Floriculture & Landscaping
- Ph.D in Energy Engineering
- Ph.D in Aerospace Engineering
- Bachelor of Design (Hons.)
- Bachelor of Design (Hons.)
- Foundation Program
- B. Tech. VLSI Design and Technology in Association with BOSCH
- Diploma in Culinary Arts
- Diploma in Pastry Arts
- B.A. (Hons.) Liberal Arts
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