The department focuses on providing students with a comprehensive understanding of marketing principles, strategies, and their application in the real world. Some key objectives for this area are to impart knowledge in the area of Understanding Marketing Fundamentals, developing analytical skills, understanding consumer behavior, digital marketing and technology integration and ethical and sustainable marketing.
Marketing is more than a discipline; it is the art of connecting ideas, products, and people. At the School of Management, the Marketing Area encourages exploration of consumer insights, digital ecosystems, and strategic thinking. Through interactive learning, industry engagements, and initiatives such as the Marketing Club, students experience marketing beyond textbooks—where creativity meets analytics.
The faculty brings together research expertise and real world exposure to guide students in building agile, ethical, and future ready marketing mindsets. May this journey spark curiosity, sharpen skills, and open pathways to leadership in a dynamic marketplace.
Warm Regards,
Dr. Anureet Kaur
Area Chair – Marketing
Highlights
Students club and societies
The Marketing Club
The Marketing Club in School of Management aims to provide students with opportunities to learn and apply marketing skills outside the classroom. It aims at enhance students' knowledge and practical skills in marketing strategies, digital marketing, branding, consumer behavior, market research, and sales techniques. It gives networking opportunities between students, marketing professionals, alumni, and industry experts through guest lectures, workshops, seminars, and networking events.
B.Com. (Hons.)
Foundations of Marketing
BBA
Fundamentals of Marketing
Understanding Consumer
Managing Customer Relationship
Institutional Marketing
Fundamentals of Sales and Distribution
Foundations of Branding
Introduction to Concepts of Services
Introduction to Retailing
Introduction to Digital Marketing
Advertising & Sales Promotion
Managing Customer Relationship
Product Development & Management
Introduction to AI driven Marketing
Introduction to Marketing Analytics
MBA
Marketing Management
Digital Marketing
Business to Business Marketing
Sales and Distribution Management
Consumer Behaviour
Marketing Analytics
Customer Relationship Management
Brand Development and Management
Artificial Intelligence Driven Marketing
Vision
To prepare globally competent management professionals by imparting quality education and enabling research in business, management and entrepreneurship for sustainable growth and development.
About Us