Handa, M. and Kaur, A. (2017) Impact of Social Influence on Intention to use Smartphone Applications in Mittal, S.K., Khatri, P. (Ed.) Embracing Digital Era. Conference proceedings of the National Conference organised by USMS January 13, 2017 GGSIP University, Bloomsbury Publishers New Delhi.
Handa, M. and Kaur, A. (2015) A study on antecedents of m-commerce use among young Indian consumers in Mittal, S.K., Handa, M.& Bansal, S. (Ed.) Marketing in a changing and Connected World. Conference proceedings of the National Marketing Conference organised by USMS, March 20, 2015. Bloomsbury Publishers, New Delhi. 47-62
Handa, M. and Kaur, A (2014) ‘Insights into Consumer Minds- Exploring Antecedents of Self-Service Technology Use’ National Conference for mind management for management, USMS GGSIP University, Delhi. 7th November, Bloomsbury Publishers, New Delhi.
Conference paper presented: “A Deliberation on Public Healthcare System during a Crisis Situation in the State of Haryana”, International Conference on Health, Safety, Fire, Environment, Allied Sciences & Sustainability (HSFEAS-2023) Held at: School of Medical & Allied Science, GD Goenka University on November 29, 30, 2023
Conference paper presented: “Adaptive capacity of a resilient healthcare system: Contributing Factors” International Conference on Sustainable Development: RoadMap to an Equitable Planet Held at: School of Management GD Goenka University on 20th & 21st June 2022.
Conference paper presented: “Marketing & Technological challenges in adopting Sustainable Packaging: A Conceptual Framework”(Review Paper) International Conference on Business Research and Innovation, Theme: Sustainable Development, Research and Practice Organised by Department of Management studies Netaji Subhas University of Technology, Delhi-110078 on 9th and 10th August 2024.
“Alexa wants to be friends with you”-An empirical study of how voice enabled assistants(VEA)engage in the for -benefits initiatives.16th SIMSR, Global marketing Conference ,May2021, KJ Somaiya Institute of Management, Mumbai. (Sattarapu,P,& Wadera,D.,2021)
'Practices assumed to Social media in an organization and impacts of its contribution for employee engagement’, International Conference on Advances in Management Practices, Jagannath Institute of Management Studies, Delhi. (Ashu., Wadera, D.,2020)
‘Communication: Imperative component of social media in employee engagement’, Disruptive Paradigm Shift and Sustainability Revolution, International Management International Research Conference, Jaipuria Institute of Management, Noida. (Ashu.., Wadera, D., 2019).
‘Impact of CSR perceptions, CSR fit and cause affinity on purchase intention’, International Conference on Globalization Issues in Business, Management, Marketing & Social Sciences, Institute for Social Science Research and Education, Paris. (Sengupta, S., Wadera, D., 2019).
‘Social media-tool of employee engagement’, International Conference on Business and Management, Disruptions in Business, Delhi Technical University, Delhi. (Ashu.,Wadera, D., and 2019).
‘Setting the context for voice enabled assistants and literature review to develop TAM framework for VEA’, Facets of Business Excellence Conference, International Conference, Institute of Management Technology, Ghaziabad, India. (Sattapartu, P., Wadera, D., 2018).
‘Review of how augmented reality creates interest in online shopping’, Recent Innovations in Science, Engineering, Technology and Management, International conference, Amity University, Noida. (Malhotra, C., Wadera, D., 2018).
‘Luxury Brands and Sustainable Development’, Global Conference on Managing in Recovering Markets, ‘GCMRM 2015’, Management Development Institute Gurgaon. (Wadera, D., 2015).
Consultancy
India Can - Educating Empowering and Employing Youth, How the Private Sector Develops Skills:
Lessons from India. UNDP-IICPSD. (Wadera, D., and Tiwari, A., 2017).
Research Project for Ministry of Rural Development Research, Global Path fields, India. (Wadera, D., and Kaur, J., 2017).
Social Policy Research Project, Global Path fields, India. (Wadera, D. 2015).
Industry speaker at ‘Skills for inclusive markets in India: Leveraging the role of the private sector’, Case study - Building an inclusive ecosystem on skills development in India’, Federation of Indian Chambers of Commerce and Industry, New Delhi, India, 29 July 2015.
Lead author at UNDP for case study on “Skill Development Initiatives and Inclusion of Disadvantaged Groups: Role of Private Sector in India” by the Global Alliance for Sustainable Employment (GASTE) supported by UNDP India Can Education Pvt. Limited, Delhi, India, 2015
Skills and Certification
Dr. Uzma has completed the NEP 2020 Orientation & Sensitization Programme under Malaviya Mission Teacher Training Programme (MMTTP) of University Grants Commission (UGC) Organized by the UGC Malaviya Mission Teacher Training Centre (MMTTC) Manipur University.
Dr. Uzma has participated in Faculty Development Program on “Upskilling for Dynamic Higher Education Landscape” organized by GD Goenka University from 15th to 20th July, 2024 at GD Goenka University, Gurugram.
Dr. Jamal has completed the NEP 2020 Orientation & Sensitization Programme under Malaviya Mission Teacher Training Programme (MMTTP) of University Grants Commission (UGC) Organized by the UGC Malaviya Mission Teacher Training Centre (MMTTC) Manipur University.
Dr. Jamal has participated in Faculty Development Program on “Upskilling for Dynamic Higher Education Landscape” organized by GD Goenka University from 15th to 20th July, 2024 at GD Goenka University, Gurugram.
Dr Anureet has completed 3 Weeks Blended Training and Capacity Building Programme on “Innovative Interdisciplinary Teaching Learning and Research Practices for Outcome based Education” from 14th July 2022- 3rd August 2022, conducted by APDC, GDGU and AICTE.
Dr Anureet has completed Training Session on Outcome Based Education Methodologies, 30th August conducted by IQAC, GDGU.
Dr Anureet has completed Business Analytics and Business Intelligence (21st-28th August 2023 online), Organised by CIMDR,Sangli and RFI.
Dr Anureet has completed National Capacity building Workshop (15th April-30th offline) by GAD-TLC, Ministry of Education.
Dr Anureet has an iCAP certificate from Lancaster University, UK in the area of teaching, learning and Curriculum development.
Achievements and Awards
Dr. Uzma was invited as a Guest Lecturer on “Interpersonal Skills” in Vivekananda College of Technology and Management, Aligarh on 11 June 2022.
Dr. Jamal is a Programme Committee Member and Reviewer in IEEE World Conference on Applied Intelligence and Computing, 17th-19th June 2022
Dr. Jamal has Won Best Paper award for “Strategic Management Practices in the Public Sector: A literature review – Descriptive” 1st International Conference on Strategic Communication, 1st May -3rd May 2021, GD Goenka University.
Dr. Jamal has Won Best Paper award for “A case study on failure of Gurgaon based Start-up” International Conference on the Entrepreneurial Ecosystem- Enabling and Nurturing Sustainable Ventures, 19th- 20th March 2021.
Dr Anureet was invited as a Judge in INNOSPARK-Entrepreneurship Competition at GDGU on 10th May 2023
Dr. Jamal has Won Best Paper award for “An Overview of the Literature on Start-ups Failure: Trends and Contribution” at International Conference on “ The Impact of Globalisation on Economic Development, Emerging Technology & Management Science” held in HIERANK Business School, Noida
Dr. Jamal is serving as a Reviewer in Journal of Islamic Marketing (Emerald Insight).
Dr. Jamal is serving as a Reviewer in Journal of Sustainability and Climate Change (Scopus Journal)
Dr. Jamal is Former Member of the Editorial Board of Kardan Journal of Social Sciences and Humanities, Kardan University, Kabul, Afghanistan.
Dr. Jamal is a Member of Anti-Ragging committee of Faculty of Commerce, AMU Aligarh.
Patent/Publication/Project
Sushila K., Minakshi, Kaur A., et al. (2024) Knowledge, Awareness and Prevalence of Anemia among Female in Rural Haryana -An Observational Study, Volume 6 , Issue -15 3222-3232, doi: 10.48047/AFJBS.6.15.2024.3222-3232
Minakshi, K. Anureet et al (2023) Prevalence of Anaemia In India: A Review, Korean Journal of Physiology and Pharmacology, Volume 27, Issue 3, 2023, ISSN:1226-4512
Arora D, Kaur A., (2023) Consumer Perception and Online Grocery Shopping:(An Empirical Study), Journal of Namibian Studies, 33 S2 (2023): 5998-6018ISSN: 2197-5523 (online)
Gupta, A., Pandey, A., Kaur, A., & Bansal, P. (2023). Resilience of healthcare systems and pandemics: a systematic literature review. International Journal of Behavioural and Healthcare Research, 9(1), 29-43.
Gupta, A., Pandey A., Kaur, A. Agarwal, P. (2023). “Health Care Systems during Pandemic: Role of Government and Regulatory Authorities”, Journal of Indian Medical Association, Vol 121, No 8, August 2023 pp 88-90. ISSN: 0019-5847.
Kaur, A. (2019) Effect of Technology Trust, Self -Efficacy and Technology Anxiety on Intention to Use Self Service Technology: A Study of e-ticketing Service of Indian Railways. DIAS Technology Review, Vol 16(1), April 2019-September 2019, 12-19.
Handa, M. & Kaur, A., (2018) Role of Personal Factors in Consumer Intention to Use Self Service Technology, specifically Mobile Banking’, Asia Pacific Journal of Research, Vol 1(LVIV). (), pp. 116-125
Syed Mohd Jamal Mahmood1, Uzma Rukhsar2 (2016) ‘Sports and Religion- A Hand in Relationship” Journal of Physical Education and Research, Special Issue, 1 (2016), pp. 186- 194. (UGC Listed)
Uzma Rukhsar (2018), “Advertisements of Electronic Products and its Impact on the Buying Behaviour of Consumers of Aligarh City” International Journal of Current Advanced Research, Volume 7; Issue 7(F); www.journalijcar.org (UGC Listed)
Uzma Rukhsar1, Syed Mohd Jamal Mahmood2, (2019) “Role of Advertisements in Contributing to Cashless Economy since Demonetization” ‘Scientific Information and Technological Board of Sadhana’ ‘Universal Review’ Vol. 10, Pp- 4-13. www.universalreview.in (UGC Listed)
Himani Bhardwaj and Uzma Rukhsar, ‘Exploring the Security Vulnerabilities of Indian Consumers on using Internet of Things for Personalised Advertisements” SPECIALUSIS UGDYMAS / SPECIAL EDUCATION 2022 1 (43) https://www.sumc.lt/index.php/se/article/view/1185 (Scopus Indexed)
Farrukh, Umar, Nawab Ali Khan and Uzma Rukhsar, “Socio-Economic Determinants of Agripreneurship choice among Farmers in Western Uttar Pradesh” World Journal of Management and Economics” Vol.16, issue. 01.
Bhardwaj, H., & Jamal, M. S. M. (2022). Effect of using Internet of Things for personalized advertisements on consumer buying behaviour. Journal of Statistics and Management Systems, 25(5), 1135–1146. https://doi.org/10.1080/09720510.2022.2079197
Safi, Ahmad Jamshid and Syed Mohd Jamal Mahmood (2022) “Strategic Management Practices in the Public Sector A Proposed Model To be adopted for the progress of the Rural Development Sector Of Afghanistan”, Baltic Journal of Special Education Specialus Ugdymas, Vol.1(43) (Scopus) https://www.sumc.lt/index.php/se/article/view/742
Jitendra Singh, 2Dr. Syed Mohd. Jamal Mahmood(2022) An Assessment of service quality in tertiary hospitals and role of communication for the growth of medical tourism in Asian context including COVID era. An empirical evidence from India Journal of Positive School Psychology,Vol. 6, No. 6, 4984–5003
Jitendar Sing and Syed Mohd Jamal Mahmood (2022) “An Assessment of service quality in tertiary hospitals and medical tourism index for the growth of Medical Tourism in Asian Context, an empirical evidence from India” International Journal Of Health Sciences, 6 (S4), pp. 6568-6606. (Scopus) https://sciencescholar.us/journal/index.php/ijhs/article/view/10034
Safi, Ahmad Jamshid and Syed Mohd Jamal Mahmood (2022),Strategic Management Practices Adopted By Rural Development Sector of Afghanistan: From Planning to Implementation- A descriptive research” Journal of Positive School Psychology, Vol. 6, No 6, pp.1112-1124 (Scopus) https://journalppw.com/index.php/jpsp/article/view/7223
Safi, Ahmad Jamshid and Syed Mohd Jamal Mahmood (2022) “Strategic Management Practices adopted by Rural Development Sector of Afghanistan (Strategic Plan Evaluation and shifting to Strategic Management Model)”, 5th International Academic Conference on Research in Social Sciences, 22th 24thJuly 2022. Copenhagen Denmark. (Presented)
Safi, Ahmad Jamshid and Syed Mohd Jamal Mahmood (2022) “Strategic Management Practices in the Public Sector A Proposed Model To be adopted for the progress of the Rural Development Sector Of Afghanistan”, 5th International Conference on Sustainable Development: Roadmap to an Equitable Planet, 20th-21st June 2022. GD Goenka University (Presented).
Aftab and Mahmood, Syed Mohd Jamal (2022), “Towards Sustainable Entrepreneurial Ecosystem in Transitional Economy: An analysis of Delhi and NCR through the lens of Entrepreneurs” 5th International Conference on Sustainable Development: Roadmap to an Equitable Planet, 20th-21st June 2022. GD Goenka University (Presented).
Bhavook Chitkara and Syed Mohd Jamal Mahmood (2022) “A qualitative .case study of Survival of Startup” International Conference on Research, “Innovations and Practices in Science Technology and Management for Societal Benefits” 08-09 April, 2022, Poddar International College”. (Presented)
Safi, Ahmad Jamshid and Syed Mohd Jamal Mahmood (2022) “Strategic Management Practices in the Public Sector: A literature review – Descriptive”International Journal of Advance Multidisciplinary Research, Vol 9, Issue 2, pp 88-104, https://dx.doi.org/10.22192/ijamr.2022.09.02.008
Aftab Alam, and Syed Mohd Jamal Mahmood (2021) “Indian Consumers Attitude and Preference towards buying organic food: A healthy lifestyle in sustainable era”, Natural Volatiles & Essential oils, 8(5): p.p 10509-10523. (Scopus) https://nveo.org/index.php/journal/article/view/2955/2482
Aftab Alam & Syed Mohd Jamal Mahmood (2021) “Effective Dimensions of Entrepreneuurial Eco-System and Enabling Organic Food Products” Management Functions in COVID 19-ERA, Bloomsbury
Safi, Ahmad Jamshid and Syed Mohd Jamal Mahmood (2021) “Strategic Management Practices in the Public Sector: A literature review – Descriptive”Conference Proceedings, 1st International Conference on Strategic Communication, 1st May -3rd May 2021, GD Goenka University. (Presented
Singh, Jitendra and Syed Mohd Jamal Mahmood (2021) “An Assessment of service quality in tertiary hospitals and role of communication for the growth of medical tourism in Asian context including COVID era: An empirical evidence from India”Conference Proceedings, 1st International Conference on Strategic Communication, 1st May -3rd May 2021, GD Goenka University.(Presented)
Aftab and Mahmood, Syed Mohd Jamal (2021) “Effective dimensions of Entrepreneurial eco-system & enabling Organic Food Products” International Conference on the Entrepreneurial Ecosystem- Enabling and Nurturing Sustainable Ventures, 19th- 20th March 2021
Aftab Alam and Syed Mohd Jamal Mahmood (2021) "Can organic Products be sustainable in present business Environment" Proceedings of the 11th Annual International Conference on Industrial Engineering and Operations Management Singapore, March 7-11, 2021, IEOM Society International (Scopus) 978-1-7923-6124-1 http://www.ieomsociety.org/singapore2021/papers/1243.pdf
Chitkara, Bhavook and Mahmood, Syed Mohd Jamal (2021) “A case study on failure of Gurgaon based Start-up” International Conference on the Entrepreneurial Ecosystem- Enabling and Nurturing Sustainable Ventures, 19th- 20th March 2021.
Aftab and Mahmood, Syed Mohd Jamal (2020)"Sustainable Business Environment vis-a-vis Building Brand Equity of FMCG organic Products"12th International e Conference on “Digitalization as a Vehicle for Innovation, Organizational Growth and Effectiveness” 2020
Alam Alam and Mahmood, Syed Mohd Jamal (2020) "Can organic Products be sustainable in present business Environment" 5th International conference on "Digital Transformation, Industry 4.0 and Future of Business", p.p. 10-12. ISBN: 978-0-9706726-8-1.
Bhavook Chitkara and Syed Mohd Jamal Mahmood (2020) “Importance of Web Analytics for the Success of a Startup Business” International Conference on Recent Developments in Science, Engineering and Technology, Data Science and Analytics. REDSET 2019. Communications in Computer and Information Science, Vol. 1230. Springer, Singapore. https://doi.org/10.1007/978-981-15-5830-6_31https://link.springer.com/chapter/10.1007/978-981-15-5830-6_31
Bhavook Chitkara and Syed Mohd Jamal Mahmood (2019) “Challenges faced by Product based Start-ups and how they can be Overcome?” International Journal of Recent Technology and Engineering (IJRTE), Vol-8, Issue-3S3, November 2019. ISSN: 2277-3878. (Scopus) https://www.ijrte.org/wp-content/uploads/papers/v8i3s3/C10891183S319.pdf
Bhavook Chitkara and Syed Mohd Jamal Mahmood (2019) “ An Overview of Literature of Start-ups failure: Trends and Contribution” TEST Engineering and Management” ISSN: 0193-4120 November-December 2019 (Scopus) http://www.testmagzine.biz/index.php/testmagzine/article/view/377
Syed Mohd Jamal Mahmood (2018) “Religiosity Among Muslim Consumers and Its Impact on their Attitude towards Halal Food Products”, International Journal of Current Advance Research, Volume 7, Issue 1, pp. 8863-8868. (UGC Care) https://journalijcar.org/issues/religiosity-among-muslims-consumers-and-its-impact-their-attitude-towards-halal-food-products
Syed Mohd Jamal Mahmood1, Uzma Rukhsar2 (2016) ‘Sports and Religion- A Hand in Hand Relationship” Journal of Physical Education and Research, Special Issue, 1 (2016), pp. 186-194. (UGC Care)
Uzma Rukhsar, Syed Mohd Jamal Mahmood (2019) “Role of Advertisement in Contributing to Cashless Economy since Demonetization” Universal Review, Vol. 10, No.5, pp. 4-13. (UGC Care
Girija, S., Sharma, D. R., Yeediballi, T., & Sriramneni, C. (2023). Factors influencing the intention to use co-working spaces in emerging markets: an analytic hierarchy process approach. Property Management, Emerald Insight
Sharma, D. R., & Girija, S. (2023). An investigation of factors influencing student satisfaction with MOOCs in the Indian higher education system. International Journal of Business Information Systems, 43(4), 443-464.
Girija, S., Sharma, D.R. and Kaushal, V. (2022), "Exploring dimensions of the customer experience at budget hotels during the COVID-19 pandemic: a netnography approach", Qualitative Market Research, Emerald Insight
Sharma D, R, Girija S and Merugu P, (2022), "Mediating role of Perceived Health Risk on Customer Experience and Customer Satisfaction: Evidence from the Airline Industry in India during COVID-19", Int Journal of Global Business and Competitiveness, Springer Nature
Chabbra S and Girja S; Communicating Bad News of COVID-19: An Empirical Study of Patient's preference in India, Health Marketing Quarterly, Taylor & Francis, 2021
Girija S and Sharma D; Antecedents and consequence of Customer Engagement: A study of users of Food-Delivery Applications, South Asian Journal of Management, Sage, 2021, Vol 27, No 4, pp 74-95
Girija S and Sharma D; A conceptual model of customer engagement through mobile applications in India, Inderscience, International Journal of Indian Culture and Business Management, 2018 Vol.17 No.3, pp.307 – 320
Smitha Girija ‘Importance of International and National Partnerships for Management Schools’, Business Digest, pp 18, Nov 2018
Malik A, Kumra R and Girija S; Gaming Dependency among Indian adolescents: A phenomenological study, Inderscience, International Journal of Indian Culture and Business Management, 2016 Vol.12 No.3, pp.361 – 375
Malik A, Kumra R and Girija S; Risk Factors for Pathological Gaming among Adolescents, Working Paper Series, Bradford University, School of Management, Working Paper No 13/03, December 2013
Girija S, Factors Influencing the buying behavior of organised Retail customers in Visakhapatnam, Indian Journal of Marketing, Volume 42, Issue 12, December 2012
Girija S, Will Kirana shops survive the tide of Organised Retailing in Emerging Cities of India, Edge, 2012
Girija S, Retail Invasion In India: Its Impact On Kirana Stores, ANU Journal of Commerce & Management, Vol. 1(1): 2009
Girija S, Consumer Behaviour In Cellular Network Market: A Study Of Tier II Cities In Andhra Pradesh, VSN Journal of Management, Vol. 2, No. 1, Jan- June 2008
“Tomeito or Tomahto: Exploring consumer's accent and their engagement with artificially intelligent interactive voice assistants”, Journal of Consumer Behaviour, (PK Sattarapu, D Wadera, NP Nguyen, J Kaur, S Kaur., 2023) (ABDC A Category)
‘Sustainable consumption practices in Indian Households: A saga of environment management linked to Indian ethos and generational differences’ Society and Business Review,(Kaur,J.,Mogaji,E.,Wadera,D.and Gupta,S.,2022)(ABDC B category)
‘Voice Engagement Leading to Business Intelligence: A Systematic Review and Agenda for Future Research’. International Journal of Business Intelligence Research (IJBIR), (Sattarapu, P. K., Wadera, D., & Kaur, J., 2021)12(2), 1-23. http://doi.org/10.4018/IJBIR.294568)(ABDC C category)
‘Consumers’ decoding of corporate social responsibility dimensions: An application of CSR pyramid model in Indian context’. International Journal of Indian Culture and Business Management, (Sengupta, S. and Wadera, D., 2021) 22 (1), 110-136.
‘Impact of cause-affinity and CSR fit on consumer purchase intention. Society and Business Review, 16(1) (Sengupta, S. and Wadera,D.,2020) p.p.26-50)(ABDC B category)
‘A review paper on consumer behavior on chatbot adoption’. BULMIM Journal of management & research 5(2), (Wadera, D.,Ambawat,M.,2020)
‘Comparing sustainability practices in luxury brands: A conceptual model’, Journal of Asia Entrepreneurship and Sustainability. ( Wadera,D.,Kaur,J., 2019) p.p.151 )(ABDC C category)
‘Awareness and understanding of corporate social responsibility among Indian consumers’, International Journal of Research and Analytical Reviews, 6(2), pp. 570-587.( Sengupta, S., Wadera, D., 2019).
'Purchase intention survey of millennials towards online fashion stores, Academy of Marketing Studies Journal, 22(1). (Kaur, J., Wadera, D., and Sethi, R., 2018) (ABDC C category)
'Impulsive buying behavior in online fashion apparel shopping: An investigation of the influence of the internal and external factors among Indian shoppers, South Asian Journal of Management, 25(3). (Sharma,V., Wadera, D., 2018). ) (ABDC C category)
‘Service Innovations are a key to differentiate - A conceptual analysis of indian and international service organizations’, IFRSA Business Review, International Forum of Researchers Students and Academician, 5(3), pp. 112-117. (Wadera, D., 2015).
Books and Book Chapters and Case Studies
Rajeev Kumra, Anjali malik and Smitha Girija; Wingreens Farms: Sustainable Growth, Ivey Publishing, 9B17A068
Smitha Girija; Managing Acceptability – Chotukool, Hosted on SWAYAM as a part of the online module Marketing and Innovation, 2019
Smitha Girija; Managing Awareness: Patanjali Ayurved Private Limited, Hosted on SWAYAM as a part of the online module Marketing and Innovation, 2019
Smitha Girija; Rethinking Management education in the Pandemic Era- “COVID-19 Pandemic - Challenges for Management Education”, AMDISA, ISBN No. 978-81-954548-1-5
Smitha Girija and Devika Rani Sharma; Customer Experience by Design or by Accident – Crafting Customer Experience Strategy: Lessons from Asia- Emerald, 2021, ISBN - 9781839097119
Smitha Girija and Vandana Srivastava; A framework for Supply Chain Leadership in Emerging Markets, Supply Chain leadership in Emerging Markets, - Leadership strategies for global supply chain management in Emerging Markets - IGI Global, May 2020. ISBN - 9781799828679
Smitha Girija; Impact of Organised Retailing on Unorganised Retailing in India, Lambert Academic Publishing, ISBN – 978-3-659- 36475-4, 2013
Smitha Girija and Asha Chauhan; Exploration of potential gender differences in pestering strategies of children in India, Chapter in Emerging Paradigms in Marketing, Kunal Publishers, 2012
Kaur, A. (2023) Sustainability as a Marketing Strategy In Kaushik,T. Girotra, R.(Eds) Sustainability, Resilience and Enterprise- Creating an Equitable Social Ecosystem(pp 111-122)New Delhi Bloomsbury.
“Marketing of Services” Global Vision Publishing House (Wadera.D., Kaur.J.,2013)
Affiliate marketing strategy of Amazon India”,Driving Traffic and Customer Activity through Affiliate Marketing, IGI global book, E-editorial discovery (Wadera.D., Kaur.J.,2017)
About Us