The department focuses on providing students with a comprehensive understanding of marketing principles, strategies, and their application in the real world. Some key objectives for this area are to impart knowledge in the area of Understanding Marketing Fundamentals, developing analytical skills, understanding consumer behavior, digital marketing and technology integration and ethical and sustainable marketing.
Research
Building blocks for breakthroughs
Book Chapter
Strategic Approaches to Mindful Leadership and Change Management
Publisher : IGI Global, 2025
Book Chapter
Enhancing Resilience in Business Continuity Management
Publisher: IGI Global, 2025
Faculties
Dedicated, skilled, knowledgeable
Dr. Smitha Viswanathan Girija
Dean & Professor
Dr. Deepti Wadera
Professor, Program Head - MBA
Dr. Syed Mohd Jamal Mahmood
Associate Professor
Dr. Anureet Kaur
Associate Professor, Area Chair - Marketing Area
Dr. Uzma Rukhsar
Assistant Professor
Facilities
About Us